AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.
TikTok Shop says sellers must not pay, reward, pressure, or manipulate customers to leave reviews. Sellers also must not use review management services, redirect reviews off platform, or abuse the review process. Negative reviews matter for seller performance, and TikTok may enforce violations with actions up to selling privilege suspension.
Key points
Do not offer rewards for reviews.
Do not use review management services.
Do not unfairly influence reviews.
Do not redirect buyers away from leaving reviews on TikTok Shop.
Do not repeat-review requests or reveal customer personal info in review responses.
Monitor negative reviews and negative review rate (NRR).
Say / show
Follow TikTok Shop’s review rules and best practices.
Use the official TikTok Shop Incentivized Review feature when applicable.
Report incorrect, invalid, or abusive reviews through Seller Center.
Review and respond to customer feedback without violating Community Guidelines.
Check the source policy before taking action.
Do not say / show
We can pay for positive reviews.
We can offer discounts, refunds, gift cards, or free products for reviews.
We can ask only happy customers to review.
We can ask customers to remove or change reviews.
We can use a service that trades rewards for reviews.
We can move review conversations to customer service instead of TikTok Shop.
Violation risks
Enforcement action
Violation points
Selling restrictions
Immediate selling privilege suspension
Removing product listings
Removing selling privileges
Who it affects
Sellers on TikTok Shop
Creator-community operators managing shop reviews or customer feedback
Source notes
The source says the official TikTok Shop Incentivized Review feature is an exception to the no-rewards rule.
The source says sellers may be notified if their NRR subjects them to potential enforcement.
Verify details against the TikTok source before acting.
Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1
Readable Policy Copy
Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.
Key Takeaways
Do not offer rewards for reviews.
Do not use review management services.
Do not unfairly influence reviews.
This policy outlines the requirements sellers must follow regarding customer product reviews on TikTok Shop.
Customer Reviews
Customer reviews are essential in guiding purchasing decisions and allowing customers to make informed choices. • Positive reviews enhance your shop’s reputation, which can lead to increased sales and encourage repeat business. • Negative reviews can damage your shop’s reputation and reduce future purchases.
Requirements for Reviews
Incentives and Persuasion Practices
Sellers must not offer rewards to persuade anyone to leave a product review. Violations may result in enforcement action. This rule applies to any communication method, such as buyer messages, short videos, or LIVEs. Prohibited rewards include, but are not limited to:
Money or gift cards
Free products
Discounts, refunds, rebates, or reimbursements
Any other form of incentive
This restriction does not apply when using the official TikTok Shop Incentivized Review feature.
Unfairly Influencing Reviews
Sellers must not attempt to unfairly influence reviews. Attempts to do so may result in violation points and selling restrictions. Prohibited actions include, but are not limited to:
Discouraging customers from leaving reviews
Requesting that customers change or remove reviews
Selectively asking for reviews only from satisfied customers
Sellers must not use customer review services to persuade a positive or negative review for their products or for competitors' products. Sellers who use such services may face immediate selling privilege suspension. Customer review services offer rewards in exchange for writing product reviews.Sellers must not list or sell any product review services. This involves selling the service of providing reviews instead of selling actual physical products.
Abusive Behaviors
Sellers must not engage in the following abusive behaviors, which may result in enforcement action:
Make repeated requests to customers to leave a review on an order.
Respond to reviews in a manner that violates Community Guidelinesor reveals personal information about customers.
Redirect Reviews Off Platform
Sellers must not redirect reviews to other feedback channels, such as asking buyers to contact customer service instead of posting a review. Doing so may result in enforcement action.
Negative Reviews
When customers make a purchase on TikTok Shop, they can leave a review reflecting their experience and satisfaction. A rating of 1-2 stars out of 5 is considered a negative review.
Negative Review Rating
The Negative Review Rate (NRR) is the total number of 1- and 2-star product reviews divided by the total number of orders delivered over the last 60 calendar days. Sellers must maintain a low NRR, and will be notified if their NRR subjects them to potential enforcement.This includes addressing issues related to the 3 different categories of negative reviews:
We regularly review your shop’s compliance with this policy. If any violations are identified, TikTok Shop may take enforcement action at our sole discretion. Actions may include 1 or more of the following:
Removing product listings
Assigning violation points
Removing selling privileges
For more information on enforcement actions, refer to our Seller Enforcement Policy.If you would like to appeal an enforcement action, visit the Appeals section of our Seller Enforcement Policy for guidance on how to proceed.Reporting Violations and AbuseIf you wish to report a review as incorrect, invalid, or abusive, you may do so through the Product Ratings page in Seller Center. Please refer to our policy guide, How To Remove Invalid Or Incorrect Customer Reviews. This guide details the reporting process and the types of reviews you can report. We will investigate your report and take appropriate actions.