AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.
Creators should steer viewers to buy through TikTok Shop links in livestreams and videos, not through DMs, third-party links, or other off-platform contact methods. Redirecting traffic can lead to enforcement and may be removed or warned.
Key points
Use TikTok Shop product links in livestreams and shoppable videos.
Do not direct viewers to purchase through private messages or third-party links.
Do not add contact info in your bio, video, product descriptions, or content.
Do not promote off-platform ordering through usernames, websites, social media, or messaging services.
Do not use QR codes, referral links, or link-in-bio prompts to push viewers off TikTok Shop.
Do not feature fundraising platforms or fundraising URLs in content or bio.
Say / show
Encourage viewers to purchase through TikTok Shop links.
Use LIVE product sets to let viewers buy directly from your LIVE stream.
Focus on engagement like likes, follows, comments, and shares.
Keep purchase paths within TikTok Shop.
Do not say / show
Buy
Shop
Get
Acquire
Order
Add to cart
Pay
Purchase
Scan this QR code to shop our sale!
If you're interested in buying these products, you can reach out to me at this number.
Go to the link in the description to purchase this pair of shoes.
Click on the link in my bio to shop for more products
Violation risks
Content may be removed.
Account may receive a formal warning.
Creators whose content redirects traffic may be subject to enforcement actions.
Who it affects
All creators on TikTok Shop using livestreams and videos.
Source notes
This summary is based only on the provided TikTok source text; verify against the TikTok source before acting.
Redirecting traffic is described as a call-to-action that sends viewers outside TikTok Shop to influence purchasing behavior.
The source says examples are non-exhaustive, so additional similar prompts may also be risky.
Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1
Readable Policy Copy
Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.
Key points:
Encourage viewers to purchase through the TikTok Shop links in your livestreams and videos.
Avoid directing viewers to shop, book, or make an order for products through private messages or 3rd-party links.
What is Redirecting Traffic?
Redirecting traffic occurs when a call-to-action containing redirecting information to a promoted product is used during livestreams and videos.
Safe and Convenient Shopping on TikTok
We are committed to ensuring the safety and security of transactions and other activities on TikTok Shop. When users are directed outside of TikTok shop, we can no longer guarantee a safe and secure experience. Links to unregulated websites may also pose online safety risks, such as scams, phishing, and unauthorized collection of customer information. This policy applies to all Creators on TikTok Shop using content like livestreams and videos. You are vital to connecting shoppers to sellers on TikTok Shop! We are here to help ensure that they can safely find and securely purchase the products you promote in your shoppable content. Watch the video below to dive deeper into the details!
Best Practices
Encourage viewers to purchase through the TikTok Shop product links in your livestreams and shoppable videos. Find out how to add a product or showcase link to your short videos. You can also create a LIVE product set to let viewers purchase directly from your LIVE stream.
Boost your engagement! Get viewers to like, follow, comment, and share. The more viewers who return to your content, the more likely they are to purchase through your promotional content.
What to Avoid
Avoid prompts to purchase through external links, usernames, websites, social media, and messaging services
Avoid adding your contact information in your bio, video or product descriptions, or content
Avoid linking TikTok Shop products in your videos or livestreams if you intend for viewers to purchase through other e-commerce platforms
Avoid featuring online fundraising platforms in content, including screenshots, screencasts, URLs, QR codes, or weblinks of fundraisers
Avoid directing viewers to fundraising platforms in your bio or including 3rd-party fundraising URLs in your bio
Calls-to-Action with Redirecting Information
A redirecting call-to-action is a prompt for viewers to take action outside of TikTok Shop with the intention of guiding their purchasing behavior. This may be in the form of text, verbal, or emoji cues in your content or links in your bio. TikTok Shop takes the safety of our users seriously. Creators whose content redirects traffic may be subject to enforcement actions in accordance with our TikTok Shop Creator Enforcement Policy. For example, non-compliant content may be removed, or your account may receive a formal warning. Below are some non-exhaustive examples of statements to avoid:"Buy" or similar keywords like 'shop', 'get', 'acquire', 'order', 'add to cart', ' 🛒', 'pay', 'purchase', and other similar terms
"Scan this QR code to shop our sale!"
"If you're interested in buying these products, you can reach out to me at this number."
"🛒 : websitexyz.com"
"Go to the link in the description to purchase this pair of shoes."
"See more" or similar keywords like 'click', 'check out', 'available', and other similar terms
"Available on my socials @myshop. DM me if you want to make an order."
"Check out my w-e-b-s-i-t-e [website] so you don't miss out on my flash sale."
"Click on the link in my bio to shop for more products"
Arrows pointing to a button with a referral code/link/QR code
The creator shows how to purchase a product from a 3rd-party e-commerce website.
"Sale" or similar keywords like "$", "%", and other similar terms when used to create purchasing urgency or promote exclusive discounts off-platform
"Buy at [website] with my code SHOP10 for 10% off"
"50% off website 🔗 in bio. We're almost sold out!"
"Don't miss out on this deal. Place your deposit to this number."