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Stay in the loop with what’s happening across the TikTok Shop Creator Community

Welcome! Whether you're just starting out or leveling up, this is your space to for updates, trends, and ways to grow.Creators are the heart and soul of TikTok Shop, and we're here to support and empower you at every step. We know the ecosystem can sometimes feel fast-moving and overwhelming — so we created THE LOOP to help cut through the noise, spotlight what matters, and make it easier to navigate your journey.Let’s get into it ↓

Inside the Creator Community

The TikTok Shop Creator Community is where creators grow together — finding support, sharing wins, and building lasting connections on the path to success. From early support to exclusive perks, here’s how creators grow with us:

	An invite-only coaching program for high-potential TikTok creators new to Shop.
	Your central hub for platform updates, tips & key announcements. Join here
	Curated identity & city-based creator spaces — with access to peer support and IRL events.Apply here (Use code: LOOP)Note: We currently serve Black, Latinx, and Women creators, as well as creators in the following cities: Atlanta, Austin, Charlotte, Chicago, DMV, Los Angeles, Miami, Nashville, New York City, Orlando, Philadelphia, and San Diego — with more communities launching soon.
	For high-performing TikTok Shop Community creators, curated based on consistent GMV performance.
	An exclusive LIVE-first program supporting creators with tools, resources, and incentives to grow through TikTok Shop LIVE.
	A highly selective group for top-performing creators — offering advanced support and elevated opportunities to accelerate growth.

More creators are joining the community every day — and we’re excited to keep building with you.

New & Noteworthy

From real-life connection to virtual brand deep dives, here’s what’s going on across the TikTok Shop Creator Community this month:

TasteMakers IRLCreator Community IRL events are all about turning online connection into real-life community — with creator meetups, brand collabs, content creation, and good vibes all around. These exclusive events are part of our TasteMakers program, bringing creators together across the country.	📍 In July: We popped up in Nashville, Chicago, and San Diego.📍 Coming in August: Charlotte & Atlanta 🔗 Want an invite? Apply to TasteMakers and use promo code LOOP to let us know you came from the newsletter.Check out highlights using #TTSTasteMakers on TikTok.
Brand Spotlight: ChocboxBrand Spotlights are creator community-exclusive, 30-minute live webinars where a brand rep presents or joins a moderated interview, followed by open Q&A. These spotlights give creators direct access to a brand’s story, hero products, and partnership opportunities — like a virtual matchmaking session meets educational masterclass.	Join us on Friday, August 15 at 10 AM PST / 1 PM EST for an exclusive session with Chocbox, the DIY chocolate-making kit brand known for their viral Dubai Chocolate Bar kit.💡 What’s in it for you: Learn what content drives results Explore affiliate and gifting opportunities Be one of the first 50 to join and stay to receive samples LIVE creators may be eligible for limited Flash Sale access👉 Want to join? Check in with your Community Leads in any of our channels and stay tuned for more exclusive invites.
New Challenge: "My TasteMakers Experience"We want to hear from YOU. What’s your TasteMakers story?This content challenge is all about showing what community looks and feels like — whether it’s the growth you’ve experienced, the people you’ve met, or the impact this space has had on your journey.	How to join: Post a short video sharing your experience in the TasteMakers community Use hashtag #TTSTasteMakers That’s it — you're in!Deadline: Upload your video by Sunday, August 18 — we'll find it through the hashtag. Win $500: The community will vote on their favorite submissions — and three creators will win $500 just for sharing their story.Don’t overthink it. Grab your phone, speak from the heart, and show the world what makes this community special to you.

Creator Spotlights

This month, we’re highlighting creators who are not only showing up for the community but also putting business learnings into action. Whether hosting IRL events or refining their content strategy, they’re building momentum and leading by example.✨

Toya Cooper - @onyawishlist “Being a TasteMakers IRL Ambassador means community, plain and simple. It’s about showing up in real life to remind other creators they’re not alone on this journey — you don’t need to have it all figured out to make an impact. Most of all, it’s a reminder that we rise higher when we rise together.”

Tearra Elexus - @realrichgirltea"Serving as an IRL Ambassador during Juneteenth was such a rewarding experience. It was a powerful mix of culture, community, and joy — and a beautiful chance to uplift our community in real life."

Nay Smith - @itsanaythingart“I went live five days a week for seven months straight teaching step-by-step painting classes. I never knew that would lead to my work being celebrated and showcased by TikTok Shop during Juneteenth. One day of simply deciding to show up catapulted me into such an amazing community like the TasteMakers that honored me in a way I’ll never forget. Keep creating — you never know where it will take you."

Kat Alvarez – @mamakat_4 "Last month, I really started seeing results after narrowing in on what’s working. I’ve been paying closer attention to my analytics, pushing my core products more, and testing new samples to keep things fresh. Replying to comments with video responses has been a surprising sales booster, and going live during flash sales has led to some big wins. One thing I’ve learned is that some sales hit later — so staying consistent is key. Whether I earn $5 or $500 more than last month, it’s still growth, and that’s what I’m focused on."

Real Talk: Creator POV

Real tips, real results — straight from creators like you. These stories come from across our Creator Community, spotlighting what’s working, how they're growing, and lessons learned along the way.

🗣️ Fireside Chat with @frank.boro	Frank (aka Brian Franco) is a full-time mental health professional and father of five who built a thriving TikTok Shop side hustle in under a year — driving $1M in GMV since January. In this honest conversation with Growth Collective, he shares what’s helped him grow sustainably: Staying consistent (posting 3–7 videos a day) Choosing products you actually love (not just viral ones) Avoiding burnout and comparison by leaning into authenticity ▶️ Watch the session
🎨 Top Tier Feature with @OneGirlOriginal	Erika, a Creator Community Top Tier moderator and shop creator, helped a brand sell out in one hour with her livestream — after building hype with 5–10 videos a day leading up to launch. 💡 Her advice? Show up daily — treat content like your 9–5 Stay in your niche — she’s built trust in coloring, journaling & markers Keep it real — even simple videos can convert when you're consistent ▶️ Watch the session (Passcode: hj&!3421)
📺 Video Tune-Up with @watchlolita	A live review session of real TikTok Shop videos, featuring feedback from our community lead, Lolita. This Growth Collective session focused on simple ways to improve conversion and boost buyer confidence: Add sizing & fit info (height, weight, or how it fits) Show scale using real-life items (e.g. chairs under umbrellas) Demo capacity in real time (for bags, carts, bins, etc.) ▶️ Watch the session

Trending Now

See what’s making waves on TikTok Shop — from viral products to creator favorites.
📌 What to Promote Right Now

Top Picks → A curated list of high-performing, fully stocked, and top-rated products — selected to help you find quality items worth promoting.

View top picks (mobile only)

Best Sellers → The current viral products shoppers are buying most on TikTok Shop.

See best sellers (mobile only)🔍 Looking for trending hashtags, songs, or ideas? Explore Creator Search Insights in your app or TikTok Creative Center for real-time inspiration.

Campaign Opportunities

Earn more by joining active TikTok Shop campaigns — featuring trending moments and brand opportunities.

Back to School(Through Aug 7)	Promote school supplies, dorm gear, and everyday essentials as creators and shoppers gear up for the new year — with a chance to win up to $500 in sample coupons.
Wavy Talk(Through Aug 18)	Create content for Wavy Talk’s viral hair tools and accessories — and earn up to $5,000 for top-performing videos.
Labor Day(Aug 21 – Sept 1)	Highlight long weekend must-haves like outdoor gear and seasonal fashion — with the opportunity to earn up to $300.
📍Want more? Head to Creator Center > Campaigns to explore all current opportunities and register.

Creator Tools & Updates

🛠️ Showcase Upgrades	New filters, labels, and quick actions make it easier to highlight the right products, spot limited-time offers, and manage your picks with bulk edits. → Read the Feature Guide
🎥 LIVE Engagement Toolkit	New tools to help drive traffic, spark urgency, and increase conversions: LIVE Giveaways – Reward viewers and boost real-time engagement with easy-to-set-up giveaways. LIVE Coupons – Add automatic discounts (TikTok- or seller-funded) to eligible products to help convert more viewers. Coupons are shown on product cards and in the shopping bag during your stream. LIVE Dashboard Updates – Get real-time insights into what’s driving traffic, clicks, and sales during your session. → Read about LIVE Giveaways & LIVE Coupons \| Learn about traffic & LIVE Dashboard
🔍 Video Diagnosis Tool	See how your Shoppable Videos are performing across traffic, sales and more — and discover what’s working for other successful creators. → Try it in the app \| Read the Guide
Visit Creator Center to explore more

Platform Policies

Stay up to date on the latest policies and requirements to help you stay in good standing.
📌 To join TikTok Shop campaigns, you’ll need:

A Promotion Performance Score of 3.5+
A Creator Health Rating of 150+ (or fewer than 12 violation points)

🛡️ ICYMI:

Creator Health Rating → Replaces Account Standing (0–1000 scale)
Promotion Performance Score → Reflects how trustworthy and effective your promotions are

🛑 Reminder: Content with nudity or sexualized behavior is not allowed, even if educational or artistic.
→ Follow @TikTokShopAcademy for bite-sized policy tips and reminders
→ Explore the Creator Policy Pulse to stay up to date💡 Reminder: Creator Community groups can’t assist with individual policy violations or account issues. Need help with a policy or account-specific issue? Go to Creator Center > Scroll down to Get Help Here > then tap Submit a support ticket.

Until Next Time!

We hope THE LOOP makes it easier to stay in sync, celebrate wins, and take your next step — whether that’s showing up in your city, testing new content formats, or hitting your next GMV milestone.
👥 Want to keep the conversation going? Join Creator Connect — the go-to Discord for updates, tips, and support from fellow TikTok Shop creators. And don’t forget to tag your journey using #TikTokShopCreatorCommunity to stay connected and get discovered.
Until next time — stay in the loop 💫
— The TikTok Shop Creator Community Team
Have thoughts on this edition? We’d love to hear them! Whether it’s a quick idea, suggestion, or something you’d like to see next time, your feedback helps shape where we go from here. 👉 Share your feedback here

THE LOOP: August Edition ☀️

Creator TL;DR

Key points

Say / show

Do not say / show

Violation risks

Who it affects

Source notes

Readable Policy Copy