AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.
TikTok Shop says Aftersales Handling Time measures how quickly sellers handle refund, return, cancellation, or replacement requests that the seller reviews or auto-approves by seller rules. It is calculated from seller-handled review counts over the last 60 days, updated daily, and shown in Shop Performance Score. TikTok says there are no violation enforcements for this metric, but it affects Shop Performance Score and reflects customer service speed.
Key points
Measures refund, return, cancellation, and replacement handling speed
Counts seller-reviewed requests and seller auto-approvals; excludes platform-only approvals
Uses Request Approval Time and Item Inspection Time, up to two review steps
Calculated as average handling time over the last 60 days
Updated daily and shown in Seller Center / Shop Performance Score
Healthy Aftersales Handling Time is 12 hours or shorter
Seller responses within 12 hours are more likely to retain customers
Seller responses within 24 hours are more likely to have repeat purchases
No enforcement actions for this metric per source
Seller auto-approvals count with default 1 minute per review count
Platform auto-approvals are not included
Requests raised to TikTok for further investigation are excluded
Say / show
Monitor after-sales requests regularly
Use auto-approval rules for eligible requests
Check Shop Performance Score in Seller Center
Use return settings to set up policies
Contact support or Account Manager if a request was counted in error
Verify details against the TikTok source before acting
Do not say / show
This metric triggers violations or account penalties
Platform auto-approvals count toward Aftersales Handling Time
All after-sales requests are included regardless of who handled them
The metric affects Account Health Rating
Violation risks
No source-backed items found.
Who it affects
TikTok Shop sellers
Seller-center operators managing returns, refunds, cancellations, and replacements
Source notes
Only customer requests managed by the seller are included in the calculation.
The metric is evaluated daily and published on the Shop Performance Score page.
A healthy Aftersales Handling Time is stated as 12 hours or shorter in the source.
The source says to verify against TikTok’s page before taking action.
Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1
Readable Policy Copy
Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.
Key Points:
Aftersales handling involves one or two steps of review. Aftersales Handling Time is the average time sellers take to handle refund, return, cancellation, or replacement requests (Request Approval Time and Item Inspection Time).
Sellers who respond within 24 hours are more likely to have repeat purchases from customers.
Speed up your Aftersales Handling Time with auto-approval tools(log in required).
Aftersales Handling Time will be evaluated on a daily basis and published on the Shop Performance Score page.
Providing great customer service after a customer receives the order is important if you want to retain your customers. Aftersales Handling Time measures if customers' requests are addressed in a timely manner. Only customer requests that are managed by you will be included in the Aftersales Handling Time calculation. These include:
Requests that require your review to reject or approve
Requests that are auto-approved according to rules set by you
Time-out auto-approvals (missed SLAs)
📌 Aftersales Handling Time is included in your overall Seller Performance Score — alongside other measures of product satisfaction, logistics and fulfillment, and customer service.
Two-Step Review Process
Aftersales handling typically involves up to two steps of review, depending on the aftersales request type.
Review to approve requests: measured by the Request Approval Time. This is the initial time taken for the assessment of the after-sales request — such as a return, customer cancellation, or refund — to decide whether to approve it. If a return is approved, you will be asked to do an item inspection.
Review to inspect items: measured by the Item Inspection Time. This is the time taken to inspect the returned item and decide whether to approve the final refund. It begins when the product has been returned and delivered back to you.
After-Sales Handling Time is the average time sellers take to handle refund, return, cancellation, or replacement requests (Request Approval Time and Item Inspection Time) in the last 60 days. It only counts requests the seller looked at or set rules for, not ones the system approved by default.
Formula: After-Sales Handling Time = Total handling time for seller-reviewed after-sales requests ÷ Total seller-handled review counts for request approvals and item inspections
For example, Shop ABC received 2 after-sales requests in the past 60 days:
A return and refund request: It had 2 review counts, with Request Approval Time and Item Inspection Time taking a total of 4 hours
A refund request: It had 1 review count, with Request Approval Time taking a total of 3 hours
The shop's average After-Sales Handling Time would be calculated as:
(4 + 3) hours ÷ (2 + 1) review counts = 2.3 hours, rounded to the nearest one decimal place.
After-Sales Handling Time will be evaluated on a daily basis and is published in Seller Center. A healthy After-Sales Handling Time will be 12 hours or shorter.
Exceptions for Aftersales Handling Time
The following scenarios will not be included in your Aftersales Handling Time:
Requests that do not require sellers to review (reviewed by the platform)
Any after-Sales request that has been raised to us for further investigation.
Seller-initiated cancellations and exchanges
How Aftersales Handling Time Impacts Your Shop
A good After-Sales Handling Time is important to your shop's performance. Sellers who respond within 12 hours are more likely to retain customers. For instructions on how to analyze your After-Sales Handling Time in Seller Center, please click here. After-Sales Handling Time will update daily to reflect how long the average handling time was for orders in the last 60 days.
Example: If you were checking your After-Sales Handling Time on Monday, April 28, you are looking at your performance for the weeks of Feb 24 - April 27.
Appeals
We want to ensure that you are fairly evaluated. Our Seller Protection Features include filtering out feedback from customers identified as risky or abusive to maintain an accurate reflection of your performance. This ensures your Shop Performance Score reflects genuine customer satisfaction without the influence of problematic orders. If you believe an after-sales request was included in your After-Sales Handling Time in error, chat with support through the Help Center or contact your Account Manager.
How to See Your Aftersales Handling Time
To see your After-Sales Handling Time, follow these steps:
Head to Seller Center homepage
Use the sidebar to navigate to Shop Performance Score under Account Health
Click Preview at the top of the Shop Performance Score page
Scroll down to the Improve these metrics section
Under Customer Service, click on After-Sales Handling Time
Scroll down to the Problem Order Details section
The table displays all orders with an after-sales request in the past 60 days. All after-sales requests will need to be approved by you, up to two times.
How to Respond to Aftersales Requests
To see aftersales requests that require your attention, follow these steps:
Head to Seller Center homepage
Use the sidebar to navigate to Orders and go to Manage Returns
Scroll down to the Awaiting Your Action tab
Select Order ID in each request to view the order details and order history
Select the after-sales request status—for example, Platform Processing—in each request to view the Return Order ID (if applicable), customer's reason for the request, initiation time, and completion time of each request.
Best Practices
Stay up-to-date on your after-sales requests
Monitor the status of return/refund orders consistently and follow up with your customers as needed.
Reduce the number of after-sales requests you receive by addressing customers' questions promptly and thoroughly.
Frequently Asked Questions (FAQs)
When will After-Sales Handling Time be added to Shop Performance Score?
After-Sales Handling Time is a new metric that will be added to Shop Performance Score on July 7.
Why is After-Sales Handling Time important?
This metric provides visibility into your efficiency in key after-sales services, and offers opportunities to improve your after-sales processes for a better customer experience and higher customer retention.
Are there enforcement actions for After-Sales Handling Time?
No, there are no violation enforcements for After-Sales Handling Time. This metric is only included in Shop Performance Score and will not impact your Account Health Rating.
Are automatic approvals included in After-Sales Handling Time?Automatic approvals comprise of platform auto-approvals and seller-auto-approvals.
Platform auto-approval
Not included in After-Sales Handling Time.
After-sales requests that are approved by TikTok Shop may be given when:
Eligible after-sales requests are routed to TikTok Shop for review by an agent handling the request
Eligible after-sales requests meet our Customer Order Cancellation, Return, and Refund Policy. For example, a customer's refund request was not responded to within 24 hours of an order status changing to Ready to Ship (RTS).
Seller auto-approval
Included in After-Sales Handling Time. Each review count with a seller auto-approval will be given a default handling time of 1 minute.
Seller auto-approvals are triggered when eligible after-sales requests meet the approval rules set by the seller in in Seller Center.
How can I prevent abusive or risky customer behavior from affecting my After-Sales Handling Time?
TikTok Shop prioritizes seller protection with automated systems to manage refunds, block risky customers, and ensure fair claim verification. Features like extended review periods for high-value and undelivered returns provide sellers with more time to assess requests thoroughly.
If you believe an after-sales request was included in your After-Sales Handling Time in error, chat with support through the Help Center or contact your Account Manager.
After-Sales Handling Time is one of six metrics contributing to your Shop Performance Score. Learn more about the other metrics in our Guide to Shop Performance Score (SPS).