AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.
This page explains how creators/sellers can monitor and improve Valid Tracking Rate (VTR), what can make tracking numbers invalid, and how VTR can affect account health. It also gives basic appeal and correction steps for tracking issues.
Key points
Check VTR in Seller Center: Analytics > Post purchase > Fulfillment.
Use orders with at least 2 valid carrier scans.
Make sure the shipping label address matches the customer address.
Use unique tracking numbers for each package.
Duplicate, recycled, mismatched, or fake tracking numbers can be invalid.
You can correct tracking/shipping info once before an order is marked Delivered.
If more changes are needed, submit a support ticket within 30 days of the order date.
VTR affects AHR but not SPS.
Continued VTR violations can reduce visibility or restrict Seller Shipping privileges.
Ship By TikTok or FBT are not evaluated for VTR on this page.
Say / show
Review Fulfillment Analytics in Seller Center to monitor VTR.
Match the customer address to the shipping label address.
Keep at least 2 valid carrier scans per package.
Use a unique tracking number for each order/package.
Check carrier timestamps for consistency.
Appeal a VTR violation by reviewing the ticket and downloading the submitted tracking list.
If you made a tracking error, make one self-edit before Delivered or contact support within 30 days.
Verify tracking issues with your shipping provider or third-party integrator if needed.
Do not say / show
Do not reuse tracking numbers across different orders or customers.
Do not rely on tracking scans alone without checking all validity criteria.
Do not assume recent good orders will update VTR immediately.
Do not expect cross-border tracking updates to be supported on the US platform.
Do not assume Ship By TikTok or FBT are evaluated for VTR here.
Violation risks
Invalid tracking numbers can lower VTR.
VTR violations reduce Account Health Rating points.
Repeated VTR violations can lead to decreased visibility.
Repeated VTR violations can lead to restrictions on Seller Shipping privileges.
Who it affects
Sellers managing shipping and fulfillment in TikTok Shop.
Accounts tracked by Account Health Rating.
Sellers using third-party fulfillment or shipping integrators.
Sellers considering TikTok Shipping, Ship By TikTok, or FBT.
Source notes
Only use this summary against the TikTok source text provided here; verify details in the linked TikTok policy pages before acting.
Related policy and appeal details are referenced in the source, but not fully included in the captured text.
The page notes that cross-border tracking updates are not supported on the US platform.
Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1
Readable Policy Copy
Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.
In this guide, you will learn about:
Steps to monitor your Valid Tracking Rate
Best practices to improve your Valid Tracking Rate
For details on related policies, enforcements, and appeal requirements, please refer to:
To see your FulfillmentAnalytics page in Seller Center, follow these steps:
Click on Analytics
Click on the Post purchase tab
Then click on the Fulfillment tab
Want to see your shop's VTR? Click hereto go straight to your Fulfillment Analytics page in Seller Center. To learn more about your Fulfillment Analytics page, you can refer to our Guide to Fulfillment Analytics Page article.
Best Practices for Improving Your Valid Tracking Rate
To set yourself up for tracking number consistency and success, here are some best practices to follow.
Always double-check that the customer address matches the address on the shipping label.
Keep track of your orders and review them to make sure they have at least 2 valid carrier scans*.
Arrival at the carrier facility
Delivery or attempted delivery scan
Carrier provided scans indicating a package has been damaged or lost in transit will also count towards the required two scans
Always verify that each package has its own unique tracking number. Find a system that works for you, whether it is keeping a spreadsheet or creating a checklist.
You can also consider using TikTok Shipping or Fulfilled by TikTok (FBT). These TikTok Shop programs ensure that your orders always have valid tracking numbers.
Mismatched addresses (customer address does not match the address associated with the shipping label)
Packages that have duplicate tracking status.
Recycled tracking numbers, which means tracking numbers that are used for multiple different orders for different customers
Packages that are marked as delivered to wrong addresses due to fulfillment issues are invalid.
Incomplete scans due to fake tracking numbers
Long-tail orders (orders delayed for a long time that don't have any carrier scans during package handover, transit scans, or final status scans)
Delivery status updates that show the location of the package in random spots across the country.
What if I believe my VTR is inaccurate?
When you review the ticket for a VTR violation, you will see the option to appeal. Before submitting the appeal, TikTok Shop will direct you to download a list of all the tracking numbers submitted within the designated time period. Be sure to download the list and identify the orders that were flagged as having tracking number issues. You will then need to prepare the required evidence (outlined above in the Appeal Requirements section) for each of the tracking numbers that were incorrectly flagged as invalid.
What if I entered the tracking number incorrectly?
Sellers can correct or update tracking and shipping information if a mistake is made. However, sellers can only make a one-time edit themselves prior to the order being marked as "Delivered". If further changes are needed, a support ticket must be submitted within 30 days of the order date. Support requests must include original and new tracking numbers and/or carrier names.
Does VTR affect a shop's Account Health Rating (AHR) or Shop Performance Score (SPS)?
Your VTR will affect your AHR. VTR violations will lead to deductions in points for your account health. However, your VTR will not impact your SPS score. Aside from impacting your AHR, continued VTR violations will lead to, but is not limited to, decreased visibility, or restrictions on Seller Shipping privileges.
My recent orders are good. Why is my VTR low?
The VTR metric evaluates packages that have been marked shipped in the previous 14 to 21 days from the current date. Therefore, if you previously had valid tracking number issues, you may need to wait a week or two for your VTR to reflect the most recent orders.
My orders have all the tracking scans. Why is my VTR low?
Just because all orders have tracking scans, it does not mean that you've met all the required criteria for a tracking number to be valid. For a tracking number to be considered valid, it will need to meet these requirements:
It has at least two valid scans for the carrier (including delivery or attempted delivery scans). Packages that are marked as lost, damaged in transit, or undeliverable are also valid scans.
The delivery address tied to the tracking number matches the customer's shipping address
It has not been duplicated, which means that it cannot be assigned to more than one order or to an order for a different customer
The carrier's timestamps are consistent and accurate (for example, the pickup timestamp does not appear before the order creation timestamp).
To identify what caused the tracking number to be invalid, investigate the issue at the order-level and ensure packages are delivered to the right customers with proper carrier scans. NOTE: Cross-border tracking updates are not supported on the US platform.
How can I improve my VTR?
Consider changing your shipping provider or carrier. Additionally, if you use third party integrators for order fulfillment, investigate tracking ID integration issues. Furthermore, you can explore adopting Ship By TikTok or FBT. We don't evaluate VTR for these fulfillment modes.