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LIVE Auction

US Academy / Feature Guide / Seller / LIVE Shopping

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https://seller-us.tiktok.com/university/essay?knowledge_id=8427133325330222
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Creator TL;DR

AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.

LIVE Auction is a live shopping bidding feature for sellers and creators who meet eligibility requirements. It supports temporary listings, pre-created auction products, LIVE Events, Video Receipts, and Surprise Set auctions, with specific setup, moderation, and best-practice guidance for keeping auctions fair and transparent.

Key points

  • Creators need CHR > 150.
  • Creators must comply with the Creator Enforcement Policy and platform integrity requirements.
  • LIVE Auction can be used in LIVE Manager on PC and in the app.
  • Auction products can be added by temporary listing or by pre-created auction products.
  • Temporary listings do not sync to the TikTok Shop store or Shopify and disappear after the LIVE ends.
  • Video Receipts are automatically linked to auctioned orders and are available for up to 30 days if the order meets the listed status conditions.
  • Surprise Set is available only to a select group of sellers and has separate setup and operating rules.
  • Creators should keep the product card pinned during the auction.
  • Creators should use neutral, transparent auction practices and avoid offering or soliciting bids.

Say / show

  • Check that the creator meets the listed auction eligibility before using LIVE Auction.
  • Keep the product card pinned throughout the auction.
  • Clearly explain auction terms and winner selection before and during the livestream.
  • Use only the supported tools and placements described in the source.
  • Guide viewers to check Surprise Set win rates in real time.
  • Disclose the lowest prize value for Surprise Set to set expectations.
  • Verify the TikTok source page before acting on these instructions.

Do not say / show

  • Do not say LIVE Auction is available to all creators.
  • Do not say temporary auction listings sync with shop inventory or Shopify.
  • Do not say you can use third-party OBS for low-latency LIVE Auction sessions.
  • Do not say creators can offer or negotiate bids outside the formal bidding process.
  • Do not say Surprise Set is available to every seller.
  • Do not say Video Receipts are downloadable.

Violation risks

  • Using LIVE Auction without meeting stated eligibility requirements.
  • Creating auction product names with words associated with 'Bid' or 'Auction' for temporary listings.
  • Not pinning the product card during the auction.
  • Suggesting or soliciting bids outside the formal auction process.
  • Running Surprise Set without following the listed buyer-expectation best practices.
  • Assuming unsupported tools or setups for low-latency streaming.

Who it affects

  • Sellers
  • Creators
  • LIVE hosts
  • Shoppers/bidders
  • Creator-community operators supporting auction setup and moderation

Source notes

  • The source says to verify details against the TikTok source before taking action.
  • Some features are described as gradually rolling out or available only to select sellers.
  • This summary only reflects the provided source text and does not add policy requirements beyond it.

Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1

Readable Policy Copy

Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.

LIVE Auction

LIVE Auctions is an interactive shopping feature that allows sellers and creators to engage audiences through real-time bidding experiences during LIVE sessions. The feature is designed to support community participation, product discovery, and interactive engagement within LIVE shopping experiences.
LIVE Auction is available to sellers and creators who meet all of the following criteria:For Sellers:For Creators:LIVE Auction can be used in both LIVE Manager on PC and in the app.
Why use LIVE Auction?
⏰ Accelerate Decision-MakingCountdown timers and limited inventory drive shoppers to act fast, turning browsing into immediate purchases.
🔥 Improve EngagementReal-time interaction with hosts and other bidders keeps viewers invested and coming back for more.
💰 Maximize ConversionThe combination of social proof, competition, and live demonstrations convinces shoppers and optimizes conversion rates.In this guide, we will take you step-by-step on setting up your LIVE Auction in both PC and the app.

How to access LIVE Auctions

Step 1. Log into Seller Center. Then click on LIVE & video, followed by LIVE selling.
Step 2. Once you land on this LIVE selling page, click on Go to LIVE Manager. This will open up a new browser, taking you to LIVE Manager.Note: on this LIVE selling page, you'll find best practices and tips and tricks to going LIVE.
Step 3. Go to LIVE console if you aren't there. The Auctions tab is where you can start setting up auctionable products.

Adding auction products to your LIVE on PC

Add auction products via Temporary Listing

Temporary listing is a quick and easy way to add a product to your LIVE. Moderation typically takes less than 2 minutes. However, as the name suggests, this listing is temporary and will not sync to your TikTok Shop store nor Shopify. Once the LIVE session is over, this listing is removed altogether. If you're running another LIVE in the future for the same product, you will have to recreate the temporary listing again.
Step 1. In LIVE console, click on Auction, and then click on Create temporary auction listing.
Step 2. Fill out the temporary listing product form. Put in a product description name and select the appropriate category.⚠️ Important: Avoid using words associated with "Bid" or "Auction" when entering Product name, or the Temporary listing will not pass review.Enter a starting bid. We recommend starting low (i.e. $1 or $5), though it's not a requirement. Select the quantity you have. Fill in the package information for shipping.
Step 3. Your newly created temporary listing will show up under Auction. You will also see a notification that tells you it's under review. Once the review is completed, the notification will disappear. Click on the little pencil icon to edit the temporary listing.Note that once you create a temporary listing, it automatically appears as an auction item with dynamic quantity tracking. Each individual unit displays with a sequential number that updates in real-time as items sell.
Step 4. Here you can edit the temporary listing. Note that the information populated here was set up your completion of step 2. Select how long you want the auction to go for, from 3 seconds to 2 minutes. Extend Auction allows the clock to go back to a preset time if a bid comes in the last second. Turn Sudden death on if you don't want the clock to reset to the preset time.Click Submit.Tips:
  1. 3s/5s auction countdown options are effective at driving traffic.
  2. For LIVE Auction sellers, low latency is automatically unlocked when eligibility conditions are met.
To actually use it, these conditions also matter:
  • Supported tools: only TikTok App or TT LiveStudio on Windows.
  • Not supported: third-party OBS.
  • Recommended: update to the latest version and restart the livestream.
Step 5. Continue to add auction products to your LIVE until you are finished.
Step 6. Go LIVE!

Add auction products via Seller Center

Step 1. Log into Seller Center. Go to Products, then Manage products. Click on Add product.
Step 2. Follow the process of adding a new product. In the Sales information section, you will see a new Auction product toggle. Toggling it on will give you fields such as Starting bid price (a minimum of $1 is required) to fill in. Once you have finished filling out the information, hit Submit for review.Note: adding auction product this way takes longer for review; however, once approved, you can add this product to your LIVE session indefinitely, unlike temporary listing which disappears after each LIVE session. Also note that an Auction product is not searchable in your Shop. This product is designed only to be seen and used during a LIVE session.
Step 2a. You can also find any existing product(s) in your shop and turn them into an Auction product by toggling it on. Keep in mind the product is no longer searchable once you toggle Auction product on. If you want both an auction product and have it searchable, you would need to create two listings, where one is auction and the other not.⚠️ The following product types cannot be converted to auction products:
  • Pre-Order products
  • Made to Order products
  • Back Order products
Step 3. Log into LIVE Manager. In LIVE console, click on Auction, and then click on Add from auction list.
Step 4. If you have created Auction products in Seller Center (step 1 and 2), the approved products will show up here. Simply select the products you want to add to your LIVE.
Step 5. Auction products will show up under Auction. Just like Temporary Listing, you can click on the pencil icon to edit the listing, where you can change the auction time limit, starting bid, etc.
Step 6. Continue to add auction products to your LIVE until you are finished.
Step 7. Go LIVE!

Add auction products via Bulk Upload

Step 1. Log into Seller Center. Click Products, then Manage Products. Go to Bulk actions, then click on Upload in bulk.
Step 2. Select the appropriate category and then Download the template. An excel file should be downloaded. Open up the Excel file.
Step 3. Fill out the form (if you have any questions regarding bulk uploading, consult this article).Depending on your laptop device, find the word "Auction". In this screenshot, it is in column BL, though the excel file may change based on future updates. Simply type in Auction product with respect to the product you want uploaded as auction products.
Step 4. Upload your completed Excel file into Seller Center (same place as Step 2).
Step 5. The auction products will be processed along with your other bulk uploads.

Uploading SKU-level/Variant Products

Step 1. When adding a product with variants to your upcoming livestream, choose which specific SKUs/variants you want to display.
Step 2. Click on the SKU that has variants and a dropdown menu will automatically appear showing all available variants for that product.Select the specific variants you want to include in your auction.
Step 3. Once you add your variant, it will show up under Auction tab.
Step 4. Once the product goes live, viewers will see the auction with the selected variant clearly labeled and displayed.

Adding auction products to your LIVE on the App

Add auction products via Temporary Listing

Step 1. Log into the app and click on the Shop icon in your LIVE screen.
Step 2. Select Create a temporary list
Step 3. Fill out the temporary listing product form. Put in a product description name and select the appropriate category.⚠️ Important: Avoid using words associated with "Bid" or "Auction" when entering Product name, or the Temporary listing will not pass review.Enter a starting bid. We recommend starting low (i.e. $1 or $5), though it's not a requirement. Select the quantity you have. Select how long you want the auction to go for, with a maximum of 2 minutes. Extend Auction allows the clock to go back to a preset time if a bid comes in the last second. Turn sudden death on if you don't want the clock to reset to the preset time.Click Complete. Your newly created temporary listing will show up under Auction. You will also see a notification that tells you it's under review. Once the review is completed, the notification will disappear. Click on the little pencil icon to edit the temporary listing.Note that once you create a temporary listing, it automatically appears as an auction item with dynamic quantity tracking. Each individual unit displays with a sequential number that updates in real-time as items sell.
Step 4. Your newly created temporary listing will show up under Auction. Click on the little pencil icon to edit the temporary listing.
Step 5. Continue to add auction products to your LIVE until you are finished.

Adding Pre-Created Auction Products via App

Step 1. Log into the app and click on the Shop icon in your LIVE screen.
Step 2. Select Add products
Step 3. Select the product(s) you want added to your Auction. Keep in mind these are all products that were created directly in Seller Center where the auction toggle is turned on.
Step 4. Once you add, your auction products will show up under Auction.
Step 5. Continue to add auction products to your LIVE until you are finished.

Starting your auction

LIVE Manager (PC) Version
Step 1. Once you're live, always remember to pin your auction products by clicking on the thumbtack. Pinned product will show up on the screen as such.
Step 2. Once you are ready to auction your product, click Start and a countdown timer will show up on your listing. Please note that once you start an auction, you have to let it run its course.
Step 3. Toggle to Sold item to see your auction sales. You can view it based on Product, or based on Order.
💡 Pro Tip: For seamless auction management, track each temporary listing's quantity number using simple sticky notes. Write the item number (e.g., "#1", "#2", "#3") on individual notes before starting your auction session.This simple prep step lets you run consecutive auctions without interruption - just grab the next numbered note and keep the momentum going!
App Version
Step 1. Once you're live, always remember to pin your auction products.Pinned product will show up on the screen as such.
Step 2. Once you are ready to auction your product, click Start and a countdown timer will show up on your listing. Please note that once you start an auction, you have to let it run its course.
Step 3. Toggle to Sold item to see your auction sales. You can view it in the Order tab.
💡 Pro Tip: For seamless auction management, track each temporary listing's quantity number using simple sticky notes. Write the item number (e.g., "#1", "#2", "#3") on individual notes before starting your auction session.This simple prep step lets you run consecutive auctions without interruption - just grab the next numbered note and keep the momentum going!
Note: Low Latency streaming is opening up to eligible sellers. Sellers who use live auctions consistently will have this feature automatically unlocked. Please note before going LIVE to enjoy low latency :
  1. Low Latency currently supports LIVE sessions started from the TikTok app and TT LiveStudio on Windows only. Please make sure your app is updated to the latest version.
  2. TT LiveStudio on Mac will be supported in a future release.
  3. Third-party OBS is not supported. We recommend using the official TT Live Studio tool for the best experience.

The LIVE Event Feature

A LIVE Event is a scheduled livestream you set up ahead of time, so shoppers register ahead of time. You can bind products and auctions to a LIVE Event in advance. You can pick your items while you're prepping, and bring that same selection straight into your LIVE shopping bag when it's showtime.
There are two places in the app to start:
From your LIVE Shopping Bag
  1. Open your LIVE Shopping Bag.
  2. Tap the LIVE Event entry in the toolbar.
Note: The first few times this entry appears, it's shown at the front of the toolbar with a red dot, so it's easier to spot.
Just below the toolbar, you'll also find a short guidance module. Tapping through it takes you to a page explaining what LIVE Event does, useful if this is your first time using it.
From EC Center
  1. Open the EC Center content panel in the app.
  2. Tap Schedule a LIVE Event.
How to set it up:
Step 1. Create a LIVE Event, or open an event you've already scheduled, to reach the Event Detail page.
Step 2. On the Event Detail page, tap the add products.Note: This appears for hosts with e-commerce permission. Auction options appear only if your account has auction access.
Step 3. Choose your items in the add-product flow. You can select from:
  • Buy now products: regular products from your shop.
  • Existing auction products: auction products you've already created.
  • Temporary auction listing — create a new temporary auction listing right here in the flow.
⚠️ Important: Adding any e-commerce product to a LIVE Event changes the event type to E-commerce, if it isn't set that way already.
Step 4. Tap Done. You'll return to the Event Detail page with your selected items now bound to the event.Once items are bound, you can keep editing right up until you go LIVE:
  • Add more products to the event.
  • Remove an item you no longer want.
  • Move to top to reorder the item you plan to feature first.
Step 5. When it's time to go LIVE, you'll be prompted in the Shopping Bag to decide what to do with the products you bound to the event. What you're asked depends on what's already in your bag:Case 1: Shopping bags have no products; LIVE events have products Case 2: Shopping bags have products; LIVE events have productsCase 3:
LIVE events have no products, console has products

The Video Receipt Feature

To enhance security and build shopper trust, a Video Receipt is now automatically linked to every auctioned order. This timestamped clip from your LIVE serves as verifiable proof of the item sold, helping you manage sales efficiently and prevent disputes.
Both shoppers and sellers will start to have access to Video Receipts. Video Receipts remain available for up to 30 days for orders meeting all three conditions:
  1. Order created after Feb 4th, 2026
  2. Status has reached "Ready to Ship" status
  3. Status is not yet "Completed" status
Order StatusShow Video Receipt or not
User/Buyer sideSeller side
On the Way✅✅
Delivered✅✅
Refund✅✅
Completed❌❌
Cancel❌❌
What sellers see:Sellers can find Video Receipt of a specific order under the Manage Order tab:
What buyers see:Buyers can see Video Receipt of a specific order by going to the Order detail page beneath the Shipping address section:

Surprise Set

⚠️Surprise Set is currently available to a select group of sellers as we gradually roll out this exciting feature. Surprise Set must be set up in LIVE Manager on PC; however, you can edit and launch your Surprise Set on both PC and in the app.

Creating a Surprise Set

Surprise Sets let you create exciting mystery auctions where bidders compete for entry into a curated prize pool rather than specific items.
How It Works: Set up a prize pool containing multiple products of varying values - for example, a Pokemon Surprise Set might include everything from standard Booster Packs to high-value Super Premium Collections (SPCs). Winners receive a randomly selected item from your defined prize pool, creating anticipation and engagement that keeps bidders coming back.
Step 1. There are two entrances to create a Surprise Set.Click on Add surprise set under Surprise set in LIVE Console.Or from the Auction tab, click on surprise set.
Step 2. In the set up window, configure the name, starting bid, and add the products into your set.
Step 3. When adding products, enter quantities available and shipping information.Or Import from Excel/CSV: Sellers can download a predefined template, fill in up to 500 product variations (including mandatory fields like Product Name, Quantity, Weight, and Dimensions), and upload it. Once uploaded, the system automatically fills in the product details on the screen, allowing sellers to review and edit them before finalizing.
⚠️ Please note, you are only able to add 500 units per item. The maximum bid for each Surprise set item is $5000.
Step 4. Once you add the surprise set, you are ready to go!

Surprise Set App Experience

You can edit and launch Surprise Set in the app (note: you must create the Surprise Set in LIVE Manager first)
Step 1. Go to your Products section in the app. You should see the Surprise Set that was created and approved from LIVE Manager.You can click on the Pencil icon to edit the auction settings.
Step 2. The settings you can edit include starting price, auction duration, as well as an extended timer option. When enabled, any last second bid will reset your countdown timer to the extended time you pre-select. You can also toggle extended timer off.Click Complete once you are done.
Step 3. After you go LIVE, click on the shopping bag icon at the bottom of your screen to bring up your products.
Step 4. You can edit the Surprise Set auction setting by clicking on the three little dots. When ready, you can pin the product. Pinning a product will allow to see this item on the bottom of their viewing screen.And when you are ready to auction, click Start.

Surprise Set User Experience

During the Auction: Your live Surprise Set displays with quantity tracking (just like Temporary Listings), so bidders can see how many prizes remain in the pool.
The Big Reveal: When someone wins, the excitement really begins! A spinning prize wheel appears showing all available prizes, then dramatically stops to reveal their specific win. Other remaining prizes stay visible in the background, building anticipation for future bidders.
⚠️Important reminder for Surprise Set:To reduce negative feedback stemming from unmet shopper expectations during Surprise Set draws, it is crucial that sellers/streamers implement the following best practices:
  1. Prompt buyers to monitor real-time win rates: sellers/streamers should continuously remind shoppers to check the probability changes before and during the Surprise Set.
  • How-to: Guide interested livestream viewers to click the Surprise Set Product Detail Page to see how the win rates adjust after every draw.
  1. Disclose the lowest prize value: sellers/streamers are recommended to proactively disclose the minimum value of the items in the prize pool to set accurate buyer expectations.
The screenshot below shows where sellers/streamers should guide their audience to view the real-time win rates:

Analytics

Whenever an auction item is sold, its GMV and sales count will be reflected across multiple surfaces.

Auction Logistics

Make sure you enable Combined Shipping

Enable combined shipping for auction products to benefit multiple purchases when shoppers bid on several items. Here's how to set it up:
Seller Center -> Fulfillment settings -> Automated order combination⚠️ Please Note: If you are a international seller fulfilling orders via international shipping, the Auto-Combine feature is currently unavailable for your packages.

Fulfillment made easier: Improved Label Visibility & New Filtering Options!

  • When you use TikTok Shipping and Upgraded TikTok Shipping (including Collections by TikTok), you can find both the Buyer Nickname and Username on TikTok Shipping shipping labels and packing slips
  • Search by Buyer Nickname directly in your Order List.
  • Track exactly where your sales are coming from. New tags and filters show if an order was driven by a LIVE, Video, or Product Card (and by which Creator), making it easy to analyze your performance and see what's working.
  • Filter your orders by specific LIVE session, so you can easily pack items from one stream at a time.

Inviting Creators to Sell Your Auction Products

Sending Collab Invites to Creators

Step 1. Select the content typeSelect Shoppable LIVE, then check LIVE auction only.Important: Content type cannot be changed after the invite is sent.
Step 2. Choose productsAdd products from your pre-created auction product list. Important: Auction products created through temporary listing cannot be added to a creator collaboration invite.
Step 3. Set commissionSet the tiered commission rate for each selected auction product.Important: You can edit the commission after sending the invite, but you can only increase it.
Step 4. Set up samples. Choose auto approve requests or manually review requests
Step 5. Choose Creators. Only creators who meet the Auction Requirements can be selected. Note that:
  • A maximum of 50 creators can be added.
  • When multiple creators are selected and added to the list, the same product × creator pair can only exist in one auction invite at a time.

Managing Samples for Auction Products

Sellers can manage sample requests for auction products from the Sample tab.Look for the Action labels to review and manage each auction product sample request.

What customers see during TikTok Shop Auction

Coupons work with LIVE Auctions!

How can a customer claim it?

Shoppers can tap the shopping bag (or Pink Voucher) or at the product detail page to claim the available Coupons - apply it instantly to eligible items while the Auction is live!

How can customers check whether a coupon is claimed or applied?

Customers can see the coupons being claimed after clicking on the Claim button, and after they win the bid at the order detail page.

Live Card View

Users will see the following prior to entering a LIVE room:
  • Product being sold
  • Remaining time left on auction
  • Current winning bid

Live Payment Registration

Prior to participating in any Live Auction, users are required to have an active card on file. Please note that the payment setup process takes about ~2 minutes and users should be advised to be setup prior to entering a Live bid.

Live Bidding View

The auction style itself is an English auction-the bidder with the highest bid at the end of the auction will win the auction (no extensions). If an auction ends with no bids, the seller can choose to re-run the auction.

Blocking users from PC

Sellers can block users for your PC Live Console to help maintain a healthy auction atmosphere and protect seller's revenue.Here are the 3 ways you can block them:
  1. From the Activity Feed (New!): Simply hover over a user's avatar right in the Activity page (on product info, sold items, or bid events) and click "Block user".
  2. From the Search (New!): Know exactly who is causing trouble? Your blocklist now supports fuzzy search. Just type part of their nickname, select them, and hit 'Enter' to instantly block them!
  3. From the Chat (Existing): You can still block users directly from your live chat list if they leave an inappropriate comment.
The blocked user will be immediately kicked out of the LIVE room and is restricted from re-entering. Please see below what they see.You can always unblock users later in your Settings by clicking the 'x' next to their name

Overall Auction Best Practices

Before Auction

Pre-Auction Pre-heating is crucial for maximizing auction performance as it drives awareness and builds anticipation before the livestream begins. Early promotional posts across social platforms help increase engagement by raising awareness and building excitement.

Do's

Promote Livestreams Ahead of timeThe most common pre-heating platforms for Livestream/Auction promotion include TikTok videos, Discord Community Updates, Instagram Stories, and Email/CRM channels.
Promote Specific Products Ahead of timePromoting specific products and exclusive discounts draws more users in and creates transparency in the product assortment before a livestream. Being specific about products/rewards can be the reason why certain viewers join your stream and consequently make a purchase!

Don'ts

Don't Create Auction Products Last MinuteAvoid creating auction products immediately before your livestream, as all newly created auction items must still go through the standard product review and approval process. Build buffer time into your preparation schedule to ensure products are approved and ready before going live, preventing delays or cancellations that could disrupt your auction flow.

During Auction

Do's

Promote a neutral and unbiased auction environmentMaintain fairness and transparency throughout all auctions by treating every bidder equally, clearly stating all terms and conditions upfront, and avoiding any actions that could favor specific participants. This builds trust with your community and ensures a legitimate auction experience that encourages repeat participation and positive word-of-mouth promotion.
Provide transparency in the auction processClearly communicate all auction mechanics and winner selection methods to participants before and during the livestream. This openness builds credibility with your audience and reduces disputes while ensuring bidders fully understand how the auction operates and what to expect throughout the process.
Please make sure you are familiar with the following policies:
  1. External One-Pager — Guide for Offering Surprise Sets.pdf
  2. Collectibles Policy
  3. Gambling Policy
  4. Mystery Boxes and Similar Products Policy
Pin Product CardOne of the most important actions during an Auction is to pin the Product Card continuously on screen, so viewers immediately know what's being auctioned when they join the livestream. Without a persistent product display, new users entering mid-auction often assume nothing is happening and leave, resulting in lost potential GMV and reduced engagement.

Don'ts

Don't offer or solicit bidsMaintain proper auction integrity by not suggesting or negotiating prices outside the formal bidding process, as this can artificially suppress final sale values. Ensure all pricing comes through legitimate competitive bidding rather than pre-arranged offers or discussions that could negatively impact the true market value of your products.

Auction FAQ

QuestionsAnswers
Is there a limit for Auction bids?Yes. It is $43,500 (pre-tax) for local sellers. Important: for international seller limit, please refer to this article: https://seller.tiktokglobalshop.com/university/essay?knowledge_id=6982657536952081&identity=1
Is there an Auction template available?Not yet. Sellers must create a temporary listing each time they set up an auction. We are developing a template/save option to enable faster setup in a future release.
Can LIVE coupons be applied for Auctions?Yes! Sellers can enable Coupons to be claimed for Auctions. Buyers claim via the shopping bag, the Pink Voucher, or the product detail page and can apply the coupon instantly to eligible items if they win. Coupons can be claimed and applied during Auctions to accelerate decision making and more competitive bidding.
Will Temporary Listings sync with my inventory (including ERP/WMS) directly?No. Temporary listings are separate and do not sync with your standard product inventory.
What's the maximum number of variant each Temporary listing can add?You can add up to 300 variants per temporary listing. Multiple temporary listings are allowed.
How does the sequencing of Temporary listing work? What happens when a buyer wins the bid but has payment fail issue?Temporary listings can run for up to 300 auctions (for 300 variants). For each auction you only need to show the auction number on the product (for example: “Auction #5”). The system will continue numbering automatically across sessions. If you start an auction (e.g., #5) but no one places a bid, the next time you run that auction it will still be #5. If someone wins #5 (regardless of whether payment is successful), the next auction you run will be #6.Examples Below
  • First unit: Displays as "#1 [Product Name]"
  • Tenth unit: Displays as "#10 [Product Name]"
This numbering system helps bidders easily identify which specific unit they're bidding on while providing clear visibility into how many items have already sold from the temporary listing.
Will Temporary listings be available before or after the LIVE auction session?No. Temporary listings are available only during the live auction session
Are all Auction items final sale?No. Auction items will follow the return and refund rules of the category they belong to (please review the relevant category return policy.), as per https://seller-us.tiktok.com/university/essay?knowledge_id=177312262014766&lang=en
Will both seller and shoppers have access to Video Receipt?Yes, both shoppers and sellers have access to Video Receipt.
How long will the Video Receipt be available?It is available for up to 30 days.
When will Video Receipt become available?The video becomes available once the order reaches "Ready to Ship" status. It remains viewable for up to 30 days or until the order status changes to "Completed," whichever comes first.
There is an order within 30 days. Why do I not see a Video Receipt in this order?This likely means the order does not meet the status criteria. The video will not appear if the order has not yet reached "Ready to Ship," or if it has already been marked as "Completed."
Does the Video Receipt offer you a downloadable video?No, the Video Receipt is not available for download. It is a secure, in-app feature that allows you to replay the exact moment your item was auctioned during the live stream, using a timestamp linked to your transaction.
Are Video Receipt available for orders made before Feb 27th?Yes. Video Receipts are available for eligible orders placed as early as Feb 4th.
How can I cross check buyer's user name and nickname?You can see both the nickname and user name under Sold items during the Auction session.
Some buyers say they are not able to place a bid. What can they do?Step-by-step checklist for buyers:1) Update the TikTok app: Install the latest version from the App Store / Google Play. Older versions may not have the auction feature or could cause issues.2) Check TikTok notifications and messages: Look in the in-app Inbox and your registered email for any notices about account restrictions or verification requests3) Verify account requirements: Confirm the account meets any region, age, or verification requirements for bidding. Make sure a valid payment method is set up.4) Basic troubleshooting: Restart the app or device. Exit and re-enter the live session. Switch between Wi‑Fi and mobile data to rule out connectivity problems.5) Contact Support: If the above steps don't work, open a ticket with TikTok Support and include screenshot or short recording showing the issue/error, App version, device model, OS version, and account username, and time of the issue and the name of the shop that had the live.
How to remove invalid or incorrect customer reviews regarding Auction?Please follow the guidance here: https://seller-us.tiktok.com/university/essay?identity=1&role=1&knowledge_id=7155328249841421&from=policy
Are the shipping label/packing slip changes applicable to all Auction orders?No, only applicable to orders that are fulfilled by using TikTok Shipping and Upgraded TikTok Shipping (including Collections by TikTok), not applicable for sellers using Seller Shipping or FBT (Fulfilled by TikTok).
Why is the nickname on the shipping label incomplete?To maintain label formatting standards, the nickname and username on the shipping label are restricted to a maximum of 8 characters. Any excess characters will be hashed out with asterisks (**). The full nickname can be viewed on the packing slip.
Can I filter for orders from a LIVE session that happened last week?No, the LIVE session filter dropdown will only display LIVE streams from the past 7 days to keep the interface clean and relevant for immediate fulfillment.
What happens if a buyer changes their nickname after placing an order?The shipping label will only show the latest nickname, while the packing slip will show up to the first 2 nicknames.
What happens when you block someone?The blocked user will be immediately kicked out of your LIVE room and restricted from re-entering. Please see below what they see.
How to unblock blocked users?You can always unblock users later in your Settings by clicking the 'x' next to their name
Is there a limit to the number of blocked users? 5000
Why do I get an error when trying to convert an auction product listing to a regular listing?
This can occur when the auction product is included in an Affiliate target collaboration invite and creators are actively promoting it. To resolve the issue, sellers can either:
  1. Remove the auction product from the Affiliate target collaboration invite, or
  2. Create a new product ID for the regular listing.
How can I enjoy Low Latency in my LIVE?No application is needed. Low Latency is automatically unlocked for eligible sellers who use LIVE Auctions consistently over time.
Why is my latency still high?
  1. Check your streaming tool: Low Latency currently only works for LIVE sessions starting from the TikTok app or TT LiveStudio on Windows. TT LiveStudio on Mac is not supported yet (coming in a future release), and third-party OBS is not supported. We recommend switching to the official TT LiveStudio tool.
  2. Update your app: Make sure your TikTok app is updated to the latest version.
  3. Check your eligibility: The feature is unlocked automatically for sellers who use LIVE Auction consistently over time. If you haven't unlocked it yet, keep using LIVE Auction regularly.
  4. Rule out connectivity issues: An unstable network on either the host or viewer side can also increase delay. Try switching networks or restarting your stream.
What can I bind to a LIVE event?Buy now products, existing auction products, and temporary auction listings created in the flow.
Does adding products change my event type?Yes. If any e-commerce product is added to a LIVE Event, the event type switches to E-commerce if it isn't set that way already.
Can I still change my product list after binding products to a LIVE event?Yes. You can add, remove, and move items to the top from the Event Detail page.

Surprise Set FAQs

What is the maximum bid amount for Surprise Set?The maximum bid is $5000 (before taxes). This is a fixed limit for all Surprise Set auctions.
How many entries can each surprise set hold?500
What happens if the winner fails to complete payment?The auction is immediately canceled. Unlike regular auctions, there is no 15-minute grace period to fix payment issues. The item will be returned to the available pool.
Does Surprise Set automatically run consecutive bidding rounds?No. Each round of auction must be run manually - the system does not support automatic consecutive bidding rounds.
Can I switch between Surprise Set and regular auctions?Yes. You can freely switch back and forth between the same Surprise Set and other auction items during your live session.
Can I run multiple Surprise Sets simultaneously?No. Only one Surprise Set can be active at any time. Starting a new Surprise Set will automatically terminate the previous one. However, you can pause or switch between your current same Surprise Set and other auction items.
How many Surprise sets can sellers create for each live event?A seller can create up to 10 Surprise sets at the same time. However, only one Surprise Set can be active at any time.
What is the file limit for the Excel/CSV bulk upload?The maximum limit is 500 rows per file, and the maximum file size is 5MB.
Do sellers need to use a specific format for the Excel/CSV upload?Yes, sellers must download and use the platform-provided template to ensure correct decoding.
Can sellers edit the product details after uploading the Excel/CSV file?Yes. Uploading the file does not instantly publish the products. Instead, it auto-fills the product forms on your screen, giving you a chance to review, edit, and check for duplicates before you confirm the submission.
Which countdown lengths are available?3s, 5s, 10s, 15s, 20s, 30s, 60s, and 120s. 3 seconds and 5 seconds are the newly added options.

Additional Information

Snapshots

CapturedTikTok Page DateVersionHash
View captured copy bcf2445d7250
View captured copy 9f58a564a5c9
View captured copy 555d5e3669c6
View captured copy 47a1986ccf10
View captured copy f9f363aaf4a3

Detected Changes

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9 added lines, 1 removed line View diff
2 added lines, 2 removed lines View diff
7 added lines, 7 removed lines View diff
5 added lines, 1 removed line View diff

Policy Advisor

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