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LIVE Giveaway

US Academy / Feature Guide / Seller / LIVE Shopping

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https://seller-us.tiktok.com/university/essay?knowledge_id=8531641808471809
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Creator TL;DR

AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.

LIVE Giveaway lets eligible TikTok Shop users run contests during LIVEs, either before or while live. Creators and sellers with the right Shop account can set prizes, choose up to two entry tasks, and publish the giveaway. Winners must submit shipping info within 48 hours, and sellers are responsible for shipping all giveaway items.

Key points

  • Use LIVE Giveaway during TikTok Shop LIVEs to run contests and rewards.
  • Creators, Shop sellers, and sellers with a TikTok Shop Marketing account can use it.
  • Set up can happen before or during the livestream.
  • Choose up to two participation tasks.
  • Giveaway duration must be at least 2 minutes longer than minimum watch time, if watch time is used.
  • Winners must submit shipping info within 48 hours.
  • Shipping cost is provided by the seller.
  • Sellers must ship all giveaway items.
  • One missed delivery can cause LIVE Giveaway permission to be withdrawn.
  • Each campaign is limited to 100 SKUs for a single product.
  • Only viewers who can see the host’s shopping cart can see the giveaway icon.
  • Storefront sellers cannot use LIVE Giveaway.

Say / show

  • LIVE Giveaway is available to creators and eligible TikTok Shop sellers.
  • Winners need to submit shipping information within 48 hours or forfeit the giveaway.
  • Sellers are responsible for shipping giveaway items.
  • Hosts can launch multiple giveaways, but must wait for the prior countdown to end.
  • Non-buyer entrants must have equal opportunity as buyer entrants.
  • Check TikTok Seller Center orders for LIVE Giveaway order information.
  • Verify details against the TikTok source before acting.

Do not say / show

  • Do not say storefront sellers can use LIVE Giveaway.
  • Do not say sellers can ignore stock planning; the source says giveaway quantity must not exceed available stock.
  • Do not say emoji comments are supported; the source says they are temporarily not supported.
  • Do not say all viewers can see the giveaway icon; visibility depends on whether they can see the host’s shopping cart.
  • Do not add unlisted eligibility rules, dates, or enforcement steps.

Violation risks

  • Missing one giveaway delivery can result in LIVE Giveaway permission being withdrawn.
  • Setting giveaway quantity above available stock can create risk for the seller.
  • Winners who do not submit shipping info within 48 hours forfeit the giveaway item.
  • Launching a second giveaway before the previous countdown ends is not allowed.
  • Using unsupported participation assumptions may conflict with TikTok Shop policy notes.

Who it affects

  • Creators
  • Sellers with an official TikTok Shop account
  • Sellers with a TikTok Shop Marketing account
  • Storefront sellers
  • LIVE viewers / giveaway participants
  • Winning users
  • TikTok Shop sellers handling shipping

Source notes

  • Source text says viewers can also fill out a short form to satisfy the purchase task, and non-buyer entrants must have equal opportunity as buyer entrants.
  • Source text says items sellers do not sell cannot be set as giveaway items.
  • Source text says app users may need Version 28.9 (Android) or above to fill in shipping address.
  • Source text says to verify against the TikTok source before acting.

Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1

Readable Policy Copy

Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: raw-html.

What is LIVE Giveaway

LIVE Giveaway allows you to easily run contests and giveaways during your TikTok Shop LIVEs. With this new feature, you can engage your audience and attract new customers by offering exciting prizes and rewards.

What is the Benefit of LIVE Giveaway？

💬 Drive more comments⏱️ Increase watch time
📈 Grow your follower base🚀 Improve conversion

Who can use LIVE Giveaway

How to Set Up LIVE Giveaway

LIVE Manager Set up

You can set up LIVE Giveaway either before or during your livestream.
Step 1. Log into LIVE Manager, go to LIVE console, and then click on Giveaway. Any existing LIVE Giveaways you have created will show up here. Click on "+ New giveaway" to create a new one.
Step 2. You will now set up your LIVE Giveaway. There are two types of Giveaway - one is a customized price where you can type in the prize yourself, e.g. A signed baseball card or a jacket. The second type is Product Prize, where you can select an item from your shop as the giveaway. The set up process for either process is exactly the same. For this guide, we'll type in t-shirt as our prize .
Step 3. Set a quantity.
Step 4. Select a maximum of two tasks as participation criteria. Follow host - viewer must follow you.Make a purchase - to enter giveaway, viewer has to purchase something. (Note: per TikTok Shop policy, viewers can also fill out a short form to satisfy this task. Non-buyer entrants must have equal opportunity as buyer entrants). Comment - based on a phrase you determine, viewers must comment it. Minimum watch time - a minimum duration for which viewers must watch your LIVE session.
Step 5. Lastly, set a duration for your giveaway. Your giveaway duration must be at least 2 minutes longer than the minimum watch time requirement, if you had selected it as a participating criteria. For example, if you selected 3 minutes as minimum watch time, your Giveaway duration must be at least 5 minutes long. Once you're ready, click Finish. And then Create.
Step 6. Your newly created LIVE Giveaway will show up under the Giveaway tab. If you want to edit your giveaway setting, simply click on the pencil icon. Whenever you are ready to launch your giveaway during your LIVE session, hit Publish.

App Set Up

Step 1. Log into your app and find LIVE tools in LIVE.Select LIVE giveaway.
Step 2. Any existing Giveaways you created will show up on the bottom.Click on Create new to create a new giveaway.
Step 3. Just like LIVE Manager in PC, you can create two different types of LIVE Giveaway. Please refer to the LIVE Manager Set Up section above for details.
Step 4. Finish creating your giveaway. The steps are exactly as what you'd see in LIVE Manager set up section above.

Viewer side：

Step 1: See the LIVE giveaway icon at the top of LIVEStep 2: Participate in the giveaway
Step 3: Check the result

How do winners receive their Giveaway item?

Step 1: Winner notificationsWinner pop-upInbox notificationPushStep 2: Submit shipping informationNote：
  • Winners to fill out their shipping information and submit within 48 hours, otherwise giveaway will be forfeited
  • Shipping cost for giveaway to be provided by seller
Step 3: Track shipping

Notes to Sellers

  1. Sellers must ship all giveaway items! If even ONE order is not delivered, the seller's LIVE giveaway permission will be withdrawn.
  2. The number of LIVE giveaway items issued may exceed the total stock held by the seller. The seller needs to determine how much of their stock is available for the LIVE giveaway and make sure the giveaway item quantity doesn't exceed the stock actually available. Each LIVE giveaway campaign is limited to 100 SKUs for a single product to prevent the seller from suffering serious losses due to entering the wrong settings.

FAQ

  1. Why can't the LIVE viewers see the LIVE giveaway launched by the host?
- Only viewers who can see the host's shopping cart can see the LIVE giveaway icon.
  1. Why can't users fill in GIVEAWAY shipping address?
- It may be because the user has not upgraded their app to Version 28.9(android) or above.
  1. Can a user use emoji as a comment?
  • Temporarily not supported
  1. Are there any items that cannot be set as Giveaway Item?
  • Items sellers do not sell
  1. How many times can I launch a LIVE Giveaway?
  • Hosts can launch multiple giveaways during a LIVE, but must wait for the previous LIVE Giveaway countdown to end before launching a second one.
  1. How to check the address of the winning user for delivery?
Seller Center：https://seller-us.tiktok.com/order?sort_field=3&sort_type=0&tab=allAccess：TikTok Seller Center->Orders->Manage Orders
Sellers can view the order information of all their own stores here, and also include the order information of LIVE Giveaway.
If it is LIVE Giveaway order information, there is a "LIVE Giveaway" logo, like this:
  1. Can semi closed loop sellers(storefront sellers) use LIVE Giveaway?
No, only merchants that use Shop can use LIVE Giveaway. Those that use Storefront will not get access to this feature.

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