AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.
TikTok Shop requires orders to be real, products to match their listings, and sellers/creators to keep purchases on TikTok Shop. Fake orders, misleading fulfillment, and off-platform diversion are prohibited.
Key points
Orders must be genuine customer purchases.
Do not create or manipulate orders to boost sales, reviews, or shop performance.
Products must match the listing and images.
Do not send incomplete, empty, or significantly different items.
Do not redirect customers off TikTok Shop to complete purchases.
Non-commercial redirects, like warranty registration, are not covered by this restriction.
Violations can lead to listing removal, refunds, loss of selling access, account suspension, or termination.
Say / show
Follow TikTok Shop rules for real orders and accurate fulfillment.
Keep product details, images, and delivered items consistent.
Complete purchases on TikTok Shop.
Check related policies before shipping or fulfilling orders.
Verify the current TikTok source before acting.
Do not say / show
Fake or inflate order counts, ratings, or reviews.
Ship a different color, model, version, or size than listed.
Send missing parts or empty packages.
Ask customers to pay or transact off-platform.
Share contact details to move the sale offline.
Violation risks
Account Health Rating points deducted.
Product listings removed.
Access to offer products for sale revoked.
Customer refunds issued.
Account suspended or terminated.
Who it affects
Sellers on TikTok Shop.
Creators who promote or help process sales on TikTok Shop.
Shop creator accounts.
Order processing and fulfillment teams.
Source notes
This summary is based only on the provided TikTok source text.
The source says order fulfillment is also subject to the Product Quality Policy, Fulfillment Policy, and Customer Order Shipping Requirements.
Non-commercial redirects are allowed in the example given for warranty registration.
Verify against the TikTok source page before taking action, since enforcement details can change.
Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1
Readable Policy Copy
Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.
Key Points:
Orders must reflect genuine customer purchases. Creating or manipulating orders to inflate sales, reviews, or shop performance is strictly prohibited.
Sellers must deliver products exactly as described in the product listing. Items that differ significantly from the listing or arrive incomplete or empty are not allowed.
Sellers and creators must not redirect customers off TikTok Shop to complete purchases or transactions on other platforms.
Fraudulent orders refer to orders or related activities intended to manipulate platform systems, mislead users, or bypass TikTok Shop policies. These behaviors are strictly prohibited on TikTok Shop, as they undermine marketplace trust and may harm customers, sellers, and the overall platform. The following sections outline examples of fraudulent order behaviors that are not permitted on TikTok Shop.
Inauthentic Orders
An inauthentic order refers to any order of an item or a service on TikTok Shop that is not made by a legitimate customer. These orders can be placed for a variety of reasons to increase sales performance, including but not limited to:
Faking order counts
Inflating shop ratings
Manipulating product reviews
Items that do not match the listing description
Sellers must deliver products as described in their product listings. Items received by customers cannot be significantly different from the product's listing details or images. This behavior includes but is not limited to the following behaviors:
The item received by the customer is a different color, model, version, or size.
Item parts are missing or an empty package is received by the customer.
A seller uses their official shop creator account to promote a product from their official shop that is significantly not as described.
Diverting Traffic
Diverting traffic is when sellers or creators redirect users away from TikTok Shop, such as to seek payments or transactions on another platform. This policy does not apply to non-commercial redirects (e.g., for warranty registration on a manufacturer's site). Prohibited actions include, but are not limited to:
Sharing personal contact details with the intent to process offline transactions
Making offers to buy or sell products off of the TikTok Shop platform
Platform-Funded Shipping Subsidies Settlement
To ensure accurate processing, platform-funded shipping subsidies will undergo a brief system verification. For any order using these subsidies, the subsidy portion will be credited to your account 3 days after the order is completed (order is marked delivered and the after-sales period has closed), while your product revenue continues to settle based on your Dynamic Settlement Tiers unaffected.
Enforcement Actions and Appeals
We regularly review shops for compliance with our policies. If violations are identified, enforcement actions may be taken against your shop. Enforcement actions may include, but are not limited to:
Deducting points from your Account Health Rating (a metric used to measure your performance and policy compliance)
Removing product listings
Revoking your access to offer products for sale
Issuing refunds to customers
Suspending or terminating your account
For more information on enforcement actions, refer to our Seller Enforcement Policy. If you would like to appeal an enforcement action, visit the Appeals section for guidance.
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