AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.
TikTok Shop requires real customer orders, accurate product delivery, and on-platform transactions. Sellers and creators must not create fake orders, misstate shipping activity, or send shoppers off TikTok Shop to buy elsewhere.
Key points
Orders must be genuine customer purchases.
Do not manipulate orders, reviews, ratings, or shop performance.
Do not redirect customers off TikTok Shop to complete purchases.
Do not share personal contact details to move transactions offline.
Products must match the listing; do not ship significantly different, incomplete, or empty items.
Do not misuse fulfillment or shipping signals to misrepresent order status.
Violations can lead to account health deductions, listing removal, sales restrictions, refunds, suspension, or termination.
Say / show
Use TikTok Shop for the purchase and transaction process.
Ship items exactly as described in the listing.
Keep fulfillment and shipping status accurate.
Follow the linked Product Quality Policy, Fulfillment Policy, and Customer Order Shipping Requirements.
Review the Seller Enforcement Policy and Appeals section if enforcement occurs.
Do not say / show
Buy or sell this product off TikTok Shop.
Message me your contact details to complete the order elsewhere.
We can boost ratings/orders by placing extra orders.
This item is the same as the listing if it is a different color/model/version/size.
Scan or mark shipments in a way that does not reflect actual fulfillment.
Violation risks
Warning messages.
Restriction of related fulfillment features.
Deducting Account Health Rating points.
Removing product listings.
Revoking access to offer products for sale.
Issuing refunds to customers.
Suspending or terminating the account.
Who it affects
Sellers.
Creators.
Shop operators handling order processing and fulfillment.
Source notes
This summary is based only on the provided TikTok source text; verify against the TikTok page before acting.
The source says non-commercial redirects, such as warranty registration on a manufacturer's site, are not covered by the diverting-traffic rule.
Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1
Readable Policy Copy
Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.
Key Points:
Orders must reflect genuine customer purchases. Creating or manipulating orders to inflate sales, reviews, or shop performance is strictly prohibited.
Sellers must deliver products exactly as described in the product listing. Items that differ significantly from the listing or arrive incomplete or empty are not allowed.
Sellers and creators must not redirect customers off TikTok Shop to complete purchases or transactions on other platforms.
Fraudulent orders refer to orders or related activities intended to manipulate platform systems, mislead users, or bypass TikTok Shop policies. These behaviors are strictly prohibited on TikTok Shop, as they undermine marketplace trust and may harm customers, sellers, and the overall platform. The following sections outline examples of fraudulent order behaviors that are not permitted on TikTok Shop.
Diverting Traffic
Diverting traffic is when sellers or creators redirect users away from TikTok Shop, such as to seek payments or transactions on another platform. This policy does not apply to non-commercial redirects (e.g., for warranty registration on a manufacturer's site). Prohibited actions include, but are not limited to:
Sharing personal contact details with the intent to process offline transactions
Making offers to buy or sell products off of the TikTok Shop platform
Inauthentic Orders
An inauthentic order refers to any order of an item or a service on TikTok Shop that is not made by a legitimate customer. These orders can be placed for a variety of reasons to increase sales performance, including but not limited to:
Faking order counts
Inflating shop ratings
Manipulating product reviews
Items that do not match the listing description
Sellers must deliver products as described in their product listings. Items received by customers cannot be significantly different from the product's listing details or images. This behavior includes but is not limited to the following behaviors:
The item received by the customer is a different color, model, version, or size.
Item parts are missing or an empty package is received by the customer.
A seller uses their official shop creator account to promote a product from their official shop that is significantly not as described.
Misuse of Fulfillment or Shipping Signals
Sellers must not misuse fulfillment or shipping signals, including manifest or in-app scan events, to misrepresent order status, package readiness, carrier handoff, or fulfillment activity. TikTok Shop may review usage patterns, carrier acceptance timing, delivery outcomes, and other relevant fulfillment information to identify potential misuse. Misuse of fulfillment or shipping signals may result in enforcement action, including warning messages, restriction of related fulfillment features, or other actions under TikTok Shop policies.
Platform-Funded Shipping Subsidies Settlement
To ensure accurate processing, platform-funded shipping subsidies will undergo a brief system verification. For any order using these subsidies, the subsidy portion will be credited to your account 3 days after the order is completed (order is marked delivered and the after-sales period has closed), while your product revenue continues to settle based on your Dynamic Settlement Tiers unaffected.
Enforcement Actions and Appeals
We regularly review shops for compliance with our policies. If violations are identified, enforcement actions may be taken against your shop. Enforcement actions may include, but are not limited to:
Deducting points from your Account Health Rating (a metric used to measure your performance and policy compliance)
Removing product listings
Revoking your access to offer products for sale
Issuing refunds to customers
Suspending or terminating your account
For more information on enforcement actions, refer to our Seller Enforcement Policy. If you would like to appeal an enforcement action, visit the Appeals section for guidance.