Policy AdvisorPolicyTikTok Source

Giveaways and Promotions Policy

Captured: TikTok page date: Hash: 53700cfc95a4

Creator TL;DR

AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.

This policy covers giveaways and purchase-based promotions for Sellers and Creators in product listings, LIVE streams, and short videos. Giveaways must be free, clearly disclosed, and under $500 in value. Purchase-based incentives like BOGO must also be clearly listed, under $500 total value, and cannot use cash or gift cards.

Key points

  • Applies to Sellers and Creators.
  • Covers product listings, LIVEs, and short videos.
  • Giveaways must be free and below $500.
  • Use TikTok Shop’s official LIVE Giveaway feature when available.
  • No extra steps beyond entering a giveaway.
  • Purchase-based incentives must be clearly listed.
  • BOGO is allowed only for same-item or different-item free gifts as described.
  • Short-video gift-with-purchase promotions must be set up as an official promotion event in Seller Center.
  • LIVE promotions need clear on-screen disclosure of key terms.
  • Violations can lead to content removal, feature limits, refund actions, or account restrictions.

Say / show

  • State giveaway terms clearly in the content.
  • Keep giveaway items under $500.
  • Use the official LIVE Giveaway feature when offering giveaways.
  • If LIVE Giveaway is unavailable, use join-to-win or comment-to-win methods that still meet all giveaway rules.
  • Clearly list purchase-based incentive terms in the product listing.
  • For short videos, register gift-with-purchase promotions as an official promotion event in Seller Center.
  • For LIVE streams, show on-screen details like delivery timing, stock limits, winner criteria, and promotion dates.
  • Verify details against the TikTok source before acting.

Do not say / show

  • Do not offer giveaways that are not free.
  • Do not give cash or gift cards as giveaways or incentives.
  • Do not require extra actions beyond entering a giveaway.
  • Do not list giveaways as products on TikTok Shop.
  • Do not use gamification to encourage giveaway engagement.
  • Do not offer purchase-based incentives with total value of $500 or more.
  • Do not include other products of equal or lesser value in a BOGO offering.
  • Do not run short-video promotions that are not registered through Seller Center.
  • Do not hide or omit key promotion terms.
  • Do not present false or misleading giveaway details.

Violation risks

  • Content removal.
  • Violation points.
  • Removal of LIVE Giveaway access.
  • Restricting or revoking feature access.
  • Limiting commission earnings.
  • Refunds to customers.
  • Restricting or removing seller or creator accounts.

Who it affects

  • Sellers.
  • Creators.
  • Accounts promoting giveaways or purchase-based incentives in product listings.
  • Accounts promoting giveaways or purchase-based incentives in LIVEs.
  • Accounts promoting giveaways or purchase-based incentives in short videos.

Source notes

  • The source says this policy applies to both Sellers and Creators.
  • The source says giveaways must be entirely free and valued below $500.
  • The source says purchase-based incentives must have a total incentive value under $500.
  • The source says LIVE Giveaway access, account health, and appeals are handled through TikTok’s enforcement and appeals pages.
  • Please verify against the TikTok source before acting, since policy details can change.

Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1

Readable Policy Copy

Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.

Key Points:
  • This policy applies to both Sellers and Creators who offer promotions in product listings, LIVEs, and short videos.
  • Giveaways must be free, under $500, and follow all stated requirements.
  • Purchase-based incentives like Buy One Get One (BOGO) must be clearly listed. They cannot include cash, gift cards, or items worth $500 or more.
This policy explains the requirements you must follow when offering giveaways or other promotions on TikTok Shop to ensure fairness and a trustworthy experience for customers.

Giveaways and Promotions

Giveaways and purchase-based incentives are promotions shown in product listings, LIVEs, and short videos.
  • Giveaways: A creator offers a free product with no purchase required.
    • Example: "Comment "Happy!" to enter. 10 winners will receive a free $10 t-shirt."
  • Purchase-based incentives: A customer receives a free gift after buying a specific product.
    • Example: "Buy this lipstick and get a free travel-size mascara. Title: 'Red Lipstick (buy one, get a free travel-size mascara)'."

Requirements for Giveaways

  • All giveaways must be entirely free.
  • Giveaway items must be valued below $500.
  • Giveaways cannot be listed as products on TikTok Shop.
  • Sellers and creators must use TikTok Shop’s official LIVE Giveaway feature when offering giveaways.
  • No extra actions can be required by the customer beyond entering the giveaway.
  • Sellers and creators are strictly prohibited from offering cash or gift cards as a giveaway.
  • Giveaway terms must be clearly stated in the content.
  • Gamification (using game-like elements to encourage engagement) is not allowed (see Gambling Policy).
  • Ship giveaway products within the standard SLA (Service Level Agreement) (see Fulfillment Policy).

Alternative Giveaway Options

If LIVE Giveaways are not available, giveaways are only allowed using these methods:
  • Join to win: Customers enter by joining a LIVE and interacting (for example, emoji, raising a hand).
  • Comment to win: Customers enter by commenting during a LIVE.
These methods are subject to all giveaway requirements identified above.

Purchase-Based Incentives

Purchase-based incentives refer to promotions where customers receive a free item only after purchasing a specific product.
  • Allowed methods:
    • BOGO (same item) – Buy 1, get 1 free
    • BOGO (different items) – Buy 1 item, receive 1 or more different items free
  • Not allowed:
    • Other products of equal or lesser value cannot be given away in a BOGO offering.

General Requirements

All purchase-based incentives must:
  • Be clearly listed in the product listing.
  • Have a total incentive value under $500
  • Clearly state the promotion terms in the content.
  • Not include cash or gift cards as giveaway incentives.

Content Format Requirements

For Short Videos
  • Gift with Purchase or other purchase-based incentives in short videos must be set up as an official promotion event. This must be done in Seller Center (the portal for managing your shop). A Gift with Purchase is an incentive where a customer receives a free gift after buying a product.
  • Promotions that are not registered through Seller Center may be considered non-compliant with the TikTok Shop Promotion Policy.
For LIVE Streams
  • When promoting Gift with Purchase or other purchase-based incentives, creators must display clear on-screen (in-text) disclosures during the livestream explaining the promotion details, including:
    • Whether free items may be delivered separately or at a later time
    • Any stock limits or number of winners
    • Winner selection or eligibility criteria
    • The promotion start and end time
Failure to follow these requirements may result in enforcement under the TikTok Shop Policies & Platform rules. Please refer to this guide to learn more about Gift with Purchase.

Enforcement Actions and Appeals

We regularly review accounts for compliance with our policies. If violations are identified, we may take enforcement actions. For example, minor violations may result in content removal, while repeated or severe violations could lead to account restrictions. These actions may include:
  • Assigning violation points
  • Removal of LIVE Giveaway access
  • Removing product listings or content
  • Restricting or revoking access to features
  • Limiting commission earnings
  • Issuing refunds to customers
  • Restricting or removing seller or creator accounts
For Sellers:For Creators:

Examples of False or Misleading Giveaways and Promotions

The examples below are not exhaustive.
  • "We're having a giveaway event right now. Let's get to 1,000 viewers to reveal what you can win."
  • "1 lucky commenter will be selected to win this iPhone!"
  • "Buy a deluxe skincare set and get 24K gold earrings worth $100 for free."

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