Latest crawl issue: TikTok article data was missing or incomplete for https://seller-us.tiktok.com/university/essay?knowledge_id=2963741155624705
Creator TL;DR
AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.
TikTok Shop allows giveaways and purchase-based incentives, but only if they are clearly disclosed, kept under the value limits, and set up using the approved TikTok Shop features and formats. Free giveaways must be truly free, use the official LIVE Giveaway feature when required, and avoid prohibited high-value prizes. Purchase-based incentives like BOGO must be clearly listed and cannot include cash, gift cards, or other disallowed items.
Key points
Applies to both Sellers and Creators.
Giveaways must be free and under $500.
Giveaways cannot require extra actions beyond entering.
Use the official LIVE Giveaway feature for giveaways when offering them.
Do not promise free items privately or outside the official LIVE Giveaway feature.
Giveaway terms must be clearly stated.
Purchase-based incentives must be clearly listed in the product listing.
BOGO is allowed for same item or different items, with limits.
Gift with Purchase in short videos must be set up as an official promotion event in Seller Center.
LIVE promotions must show clear on-screen disclosures with key terms.
Say / show
Use clear terms and conditions in the content.
Use the official LIVE Giveaway feature when offering giveaways.
State whether gifts ship separately or later, if relevant.
State gift content, shipping method, stock limits, winner criteria, and promo dates for LIVE promotions.
Set up short-video purchase-based incentives as official promotion events in Seller Center.
Use Gift with Purchase where available for gift promotions.
Keep giveaway and incentive value under $500.
Use only allowed promotion mechanics such as BOGO or approved giveaway entry methods.
Do not say / show
Do not offer giveaways that are not entirely free.
Do not list giveaways as products on TikTok Shop.
Do not require actions beyond entering the giveaway.
Do not offer cash or gift cards as giveaway incentives.
Do not offer external gift cards as giveaways.
Do not include phones, cars, MacBooks, laptops, tablets, TVs, gold, luxury goods, or watches as prizes or gifts.
Do not run purchase-based incentives without clearly listing them.
Do not use BOGO to give away other products of equal or lesser value.
Do not use gamification for giveaways.
Do not run non-registered short-video promotions as if they were compliant official promotions.
Violation risks
Content removal.
Violation points.
Removal of LIVE Giveaway access.
Removing product listings or content.
Restricting or revoking access to features.
Limiting commission earnings.
Refunds to customers.
Restricting or removing seller or creator accounts.
Who it affects
Sellers
Creators
Accounts offering promotions in product listings
LIVE streams
Short videos
Source notes
Verify all details against the TikTok source before acting.
If LIVE Giveaways are not available, only the listed alternate methods may be used.
Failure to follow LIVE disclosure requirements may trigger enforcement.
This summary uses only the provided source text; check TikTok’s linked policy pages for full operational details.
Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1
Readable Policy Copy
Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.
Key PointsThis policy applies to both Sellers and Creators who offer promotions in product listings, LIVEs, and short videos. Giveaways must be free, under $500, and follow all stated requirements. Purchase-based incentives like Buy One Get One (BOGO) must be clearly listed. They cannot include cash, gift cards, or items worth $500 or more.
This policy explains the requirements you must follow when offering giveaways or other promotions on TikTok Shop. These rules are in place to ensure fairness and a trustworthy experience for customers.
Giveaways and Promotions
Giveaways and purchase-based incentives are promotions shown in product listings, LIVEs, and short videos.
Giveaways: A creator offers a free product with no purchase required.
For example: "Comment "Happy!" to enter. 10 winners will receive a free $10 t-shirt."
Purchase-based incentives: A customer receives a free gift after buying a specific product.
For example: "Buy this lipstick and get a free travel-size mascara. Title: 'Red Lipstick (buy one, get a free travel-size mascara)'."
Requirements for Giveaways
All giveaways must be entirely free.
Giveaway items must be valued below $500.
Giveaways cannot be listed as products on TikTok Shop.
Sellers and creators must use TikTok Shop’s official LIVE Giveaway feature when offering giveaways.
Do not promise free items privately or on the spot outside the official LIVE Giveaway feature. A future giveaway teaser is allowed, but the actual giveaway must still use the official LIVE Giveaway feature.
No extra actions can be required by the customer beyond entering the giveaway.
Sellers and creators are strictly prohibited from offering cash or gift cards as a giveaway.
External gift cards are prohibited regardless of amount. Giveaways also must not offer prohibited high-value prizes, including phones/smartphones, cars, MacBooks, laptops, tablets, TVs, gold, luxury goods from high-end brands (eg. LV, Gucci, Dior etc) or watches
Giveaway terms must be clearly stated in the content.
Gamification (using game-like elements to encourage engagement) is not allowed (see Gambling Policy).
Ship giveaway products within the standard SLA (Service Level Agreement) (see Fulfillment Policy).
Alternative Giveaway Options
If LIVE Giveaways are not available, giveaways are only allowed using these methods:
Join to win: Customers enter by joining a LIVE and interacting (for example, emoji, raising a hand).
Comment to win: Customers enter by commenting during a LIVE.
These methods are subject to all giveaway requirements identified above.
Purchase-Based Incentives
Purchase-based incentives refer to promotions where customers receive a free item only after purchasing a specific product.
Allowed methods:
BOGO (same item) – Buy 1, get 1 free
BOGO (different items) – Buy 1 item, receive 1 or more different items free
Not allowed:
Other products of equal or lesser value cannot be given away in a BOGO offering.
General Requirements
All purchase-based incentives must:
Be clearly listed in the product listing.
Have a total incentive value under $500
Gift with Purchase promotions should be set up through the official Gift with Purchase feature where available. Gifts must not include prohibited high-value items, including physical cash or gift cards, phones/smartphones, cars, MacBooks, laptops, tablets, TVs, gold, luxury goods from high-end brands (eg. LV, Gucci, Dior etc) or watches.
Clearly state the promotion terms in the content.
Not include cash or gift cards as giveaway incentives.
Example: Allowed: “Buy one lipstick and receive a free travel-size mascara. The free item ships with your order within seven business days. Limited to the first 100 orders.” Not allowed: “Buy one, get one free! Hurry up!” when the Gift with Purchase feature is not used and the content does not disclose gift details, shipping, or promotion terms.
Content Format Requirements
For Short Videos
Gift with Purchase or other purchase-based incentives in short videos must be set up as an official promotion event. This must be done in Seller Center (the portal for managing your shop). A Gift with Purchase is an incentive where a customer receives a free gift after buying a product.
Promotions that are not registered through Seller Center may be considered non-compliant with the TikTok Shop Promotion Policy.
For LIVE Streams
When promoting Gift with Purchase or other purchase-based incentives, creators must display clear on-screen (in-text) disclosures during the livestream explaining the promotion details, including:
Whether free items may be delivered separately or at a later time
Gift content
Shipping method
Any stock limits or number of winners
Winner selection or eligibility criteria
The promotion start and end time
Failure to follow these requirements may result in enforcement under the TikTok Shop Policies & Platform rules. Please refer to this guide to learn more about Gift with Purchase.
Enforcement Actions and Appeals
We regularly review accounts for compliance with our policies. If violations are identified, we may take enforcement actions. For example, minor violations may result in content removal, while repeated or severe violations could lead to account restrictions. These actions may include:
Assigning violation points
Removal of LIVE Giveaway access
Removing product listings or content
Restricting or revoking access to features
Limiting commission earnings
Issuing refunds to customers
Restricting or removing seller or creator accounts
For Sellers:
See the Seller Enforcement Policy for full details. If you would like to appeal an enforcement action, visit the Appeals section.
For Creators:
View account health and enforcement actions on your Creator Health Rating (CHR) page. For more information on violations, see Creator Enforcement Policy. If you would like to appeal an enforcement action, visit the Appealssection.