Policy AdvisorPolicyTikTok Source

Giveaways and Promotions Policy

Captured: TikTok page date: Hash: 85d52b7e790e

Creator TL;DR

AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.

This policy covers giveaways and purchase-based promotions for Sellers and Creators in product listings, LIVEs, and short videos. Giveaways must be free, clearly stated, and under $500 in value. Purchase-based incentives like BOGO must be clearly listed, stay under $500 total incentive value, and cannot include cash or gift cards. Some short-video promotions must be registered in Seller Center, and LIVE promotions need clear on-screen disclosures.

Key points

  • Applies to Creators and Sellers.
  • Giveaways must be free and under $500.
  • No cash or gift cards in giveaways or purchase-based incentives.
  • Use TikTok Shop’s official LIVE Giveaway feature when offering giveaways.
  • If LIVE Giveaways are unavailable, only join-to-win or comment-to-win LIVE methods are allowed.
  • No extra steps beyond entering the giveaway.
  • Giveaway terms must be clearly stated.
  • Gamification is not allowed.
  • Ship giveaway products within the standard SLA.
  • Short-video Gift with Purchase promotions must be set up as an official promotion event in Seller Center.
  • LIVE Gift with Purchase promotions must show clear on-screen disclosures.
  • Violations can lead to content removal, feature limits, account restrictions, or refunds.

Say / show

  • Giveaways are free and must be valued below $500.
  • State all giveaway and purchase-promotion terms clearly in the content.
  • Use the official LIVE Giveaway feature when available.
  • For short videos, register Gift with Purchase in Seller Center.
  • For LIVEs, disclose delivery timing, stock limits, winner criteria, and promotion dates.
  • Review Creator Health Rating and Appeals if enforcement happens.

Do not say / show

  • Giveaways can require purchases or extra actions beyond entering.
  • Giveaway items can be $500 or more.
  • Cash or gift cards can be used as giveaway items or incentive items.
  • Giveaways can be listed as products on TikTok Shop.
  • BOGO can include other products of equal or lesser value as the free item.
  • Short-video promotions can be run without Seller Center registration when registration is required.
  • Gamification is allowed for giveaways.

Violation risks

  • Content removal.
  • Removal of LIVE Giveaway access.
  • Removing product listings or content.
  • Restricting or revoking access to features.
  • Limiting commission earnings.
  • Refunds to customers.
  • Restricting or removing seller or creator accounts.
  • Violation points.

Who it affects

  • Sellers.
  • Creators.
  • Accounts offering promotions in product listings.
  • Accounts offering promotions in LIVEs.
  • Accounts offering promotions in short videos.

Source notes

  • Verify details against the TikTok source before acting, since enforcement and setup requirements are policy-specific.
  • If LIVE Giveaways are not available, the source only allows join-to-win and comment-to-win methods.
  • The source says promotions not registered through Seller Center may be considered non-compliant for short-video Gift with Purchase.
  • The source does not provide a separate date-specific rule beyond the captured page date.

Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1

Readable Policy Copy

Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.

Key PointsThis policy applies to both Sellers and Creators who offer promotions in product listings, LIVEs, and short videos.
Giveaways must be free, under $500, and follow all stated requirements.
Purchase-based incentives like Buy One Get One (BOGO) must be clearly listed. They cannot include cash, gift cards, or items worth $500 or more.
This policy explains the requirements you must follow when offering giveaways or other promotions on TikTok Shop. These rules are in place to ensure fairness and a trustworthy experience for customers.

Giveaways and Promotions

Giveaways and purchase-based incentives are promotions shown in product listings, LIVEs, and short videos.
  • Giveaways: A creator offers a free product with no purchase required.
    • For example: "Comment "Happy!" to enter. 10 winners will receive a free $10 t-shirt."
  • Purchase-based incentives: A customer receives a free gift after buying a specific product.
    • For example: "Buy this lipstick and get a free travel-size mascara. Title: 'Red Lipstick (buy one, get a free travel-size mascara)'."

Requirements for Giveaways

  • All giveaways must be entirely free.
  • Giveaway items must be valued below $500.
  • Giveaways cannot be listed as products on TikTok Shop.
  • Sellers and creators must use TikTok Shop’s official LIVE Giveaway feature when offering giveaways.
  • No extra actions can be required by the customer beyond entering the giveaway.
  • Sellers and creators are strictly prohibited from offering cash or gift cards as a giveaway.
  • Giveaway terms must be clearly stated in the content.
  • Gamification (using game-like elements to encourage engagement) is not allowed (see Gambling Policy).
  • Ship giveaway products within the standard SLA (Service Level Agreement) (see Fulfillment Policy).

Alternative Giveaway Options

If LIVE Giveaways are not available, giveaways are only allowed using these methods:
  • Join to win: Customers enter by joining a LIVE and interacting (for example, emoji, raising a hand).
  • Comment to win: Customers enter by commenting during a LIVE.
These methods are subject to all giveaway requirements identified above.

Purchase-Based Incentives

Purchase-based incentives refer to promotions where customers receive a free item only after purchasing a specific product.
  • Allowed methods:
    • BOGO (same item) – Buy 1, get 1 free
    • BOGO (different items) – Buy 1 item, receive 1 or more different items free
  • Not allowed:
    • Other products of equal or lesser value cannot be given away in a BOGO offering.

General Requirements

All purchase-based incentives must:
  • Be clearly listed in the product listing.
  • Have a total incentive value under $500
  • Clearly state the promotion terms in the content.
  • Not include cash or gift cards as giveaway incentives.

Content Format Requirements

For Short Videos
  • Gift with Purchase or other purchase-based incentives in short videos must be set up as an official promotion event. This must be done in Seller Center (the portal for managing your shop). A Gift with Purchase is an incentive where a customer receives a free gift after buying a product.
  • Promotions that are not registered through Seller Center may be considered non-compliant with the TikTok Shop Promotion Policy.
For LIVE Streams
  • When promoting Gift with Purchase or other purchase-based incentives, creators must display clear on-screen (in-text) disclosures during the livestream explaining the promotion details, including:
    • Whether free items may be delivered separately or at a later time
    • Any stock limits or number of winners
    • Winner selection or eligibility criteria
    • The promotion start and end time
Failure to follow these requirements may result in enforcement under the TikTok Shop Policies & Platform rules. Please refer to this guide to learn more about Gift with Purchase.

Enforcement Actions and Appeals

We regularly review accounts for compliance with our policies. If violations are identified, we may take enforcement actions. For example, minor violations may result in content removal, while repeated or severe violations could lead to account restrictions. These actions may include:
  • Assigning violation points
  • Removal of LIVE Giveaway access
  • Removing product listings or content
  • Restricting or revoking access to features
  • Limiting commission earnings
  • Issuing refunds to customers
  • Restricting or removing seller or creator accounts
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