AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.
TikTok Shop allows giveaways and purchase-based incentives in listings, LIVEs, and short videos only if they are clearly disclosed, free or properly structured, and stay under the stated value limits. The policy applies to both Sellers and Creators.
Key points
Giveaways must be entirely free and under $500.
Giveaways cannot require extra actions beyond entering.
Use TikTok Shop’s official LIVE Giveaway feature when available.
If LIVE Giveaways are not available, only "join to win" or "comment to win" methods are allowed.
Do not offer cash or gift cards as giveaways.
Purchase-based incentives must be clearly listed and have total value under $500.
BOGO promotions are allowed only as same-item or different-item offers.
Short-video purchase promotions must be set up as an official promotion event in Seller Center.
LIVE promotions must show clear on-screen disclosure of key terms during the livestream.
False or misleading giveaway or promotion claims are not allowed.
Say / show
State giveaway terms clearly in the content.
Show whether free items may ship separately or later.
State stock limits or number of winners.
State winner selection or eligibility criteria.
State the promotion start and end time.
Register short-video Gift with Purchase or similar incentives in Seller Center.
Check enforcement through Creator Health Rating if you are a creator.
Do not say / show
Say a giveaway is free if it is not entirely free.
Offer giveaway items valued at $500 or more.
Ask customers to do extra steps beyond entering a giveaway.
List giveaways as products on TikTok Shop.
Offer cash or gift cards as giveaway incentives.
Use gamification to drive giveaway engagement.
Give other products of equal or lesser value in a BOGO offer.
Run short-video promotion events without registering them in Seller Center.
Make vague or misleading claims about winners, prizes, or promotion timing.
Violation risks
Content removal
Violation points
Removal of LIVE Giveaway access
Removal of product listings or content
Restriction or revocation of feature access
Limiting commission earnings
Customer refunds
Restriction or removal of seller or creator accounts
Who it affects
Sellers
Creators
Source notes
This summary is based only on the provided TikTok source text; verify against the TikTok source before acting.
The source says to follow related policies and guides, including Gambling Policy, Fulfillment Policy, Seller Enforcement Policy, Creator Enforcement Policy, Content Policy, Creator Health Rating Policy, and Appeals sections.
Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1
Readable Policy Copy
Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.
Key Points:
This policy applies to both Sellers and Creators who offer promotions in product listings, LIVEs, and short videos.
Giveaways must be free, under $500, and follow all stated requirements.
Purchase-based incentives like Buy One Get One (BOGO) must be clearly listed. They cannot include cash, gift cards, or items worth $500 or more.
This policy explains the requirements you must follow when offering giveaways or other promotions on TikTok Shop. These rules are in place to ensure fairness and a trustworthy experience for customers.
Giveaways and Promotions
Giveaways and purchase-based incentives are promotions shown in product listings, LIVEs, and short videos.
Giveaways: A creator offers a free product with no purchase required.
For example: "Comment "Happy!" to enter. 10 winners will receive a free $10 t-shirt."
Purchase-based incentives: A customer receives a free gift after buying a specific product.
For example: "Buy this lipstick and get a free travel-size mascara. Title: 'Red Lipstick (buy one, get a free travel-size mascara)'."
Requirements for Giveaways
All giveaways must be entirely free.
Giveaway items must be valued below $500.
Giveaways cannot be listed as products on TikTok Shop.
Sellers and creators must use TikTok Shop’s official LIVE Giveaway feature when offering giveaways.
No extra actions can be required by the customer beyond entering the giveaway.
Sellers and creators are strictly prohibited from offering cash or gift cards as a giveaway.
Giveaway terms must be clearly stated in the content.
Gamification (using game-like elements to encourage engagement) is not allowed (see Gambling Policy).
Ship giveaway products within the standard SLA (Service Level Agreement) (see Fulfillment Policy).
Alternative Giveaway Options
If LIVE Giveaways are not available, giveaways are only allowed using these methods:
Join to win: Customers enter by joining a LIVE and interacting (for example, emoji, raising a hand).
Comment to win: Customers enter by commenting during a LIVE.
These methods are subject to all giveaway requirements identified above.
Purchase-Based Incentives
Purchase-based incentives refer to promotions where customers receive a free item only after purchasing a specific product.
Allowed methods:
BOGO (same item) – Buy 1, get 1 free
BOGO (different items) – Buy 1 item, receive 1 or more different items free
Not allowed:
Other products of equal or lesser value cannot be given away in a BOGO offering.
General Requirements
All purchase-based incentives must:
Be clearly listed in the product listing.
Have a total incentive value under $500
Clearly state the promotion terms in the content.
Not include cash or gift cards as giveaway incentives.
Content Format Requirements
For Short Videos
Gift with Purchase or other purchase-based incentives in short videos must be set up as an official promotion event. This must be done in Seller Center (the portal for managing your shop). A Gift with Purchase is an incentive where a customer receives a free gift after buying a product.
Promotions that are not registered through Seller Center may be considered non-compliant with the TikTok Shop Promotion Policy.
For LIVE Streams
When promoting Gift with Purchase or other purchase-based incentives, creators must display clear on-screen (in-text) disclosures during the livestream explaining the promotion details, including:
Whether free items may be delivered separately or at a later time
Any stock limits or number of winners
Winner selection or eligibility criteria
The promotion start and end time
Failure to follow these requirements may result in enforcement under the TikTok Shop Policies & Platform rules. Please refer to this guide to learn more about Gift with Purchase.
Enforcement Actions and Appeals
We regularly review accounts for compliance with our policies. If violations are identified, we may take enforcement actions. For example, minor violations may result in content removal, while repeated or severe violations could lead to account restrictions. These actions may include:
Assigning violation points
Removal of LIVE Giveaway access
Removing product listings or content
Restricting or revoking access to features
Limiting commission earnings
Issuing refunds to customers
Restricting or removing seller or creator accounts
For Sellers:
See the Seller Enforcement Policy for full details. If you would like to appeal an enforcement action, visit the Appeals section.
For Creators:
View account health and enforcement actions on your Creator Health Rating (CHR) page. For more information on violations, see Creator Enforcement Policy. If you would like to appeal an enforcement action, visit the Appealssection.