Policy Advisor Changes Page TikTok Source

Giveaways and Promotions Policy

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Key Points
  • This policy applies to both Sellers and Creators who offer promotions in product listings, LIVEs, and short videos.
  • Giveaways must be free, under $500, and follow all stated requirements.
  • Purchase-based incentives like Buy One Get One (BOGO) must be clearly listed. They cannot include cash, gift cards, or items worth $500 or more.
This policy explains the requirements you must follow when offering giveaways or other promotions on TikTok Shop. These rules are in place to ensure fairness and a trustworthy experience for customers.

Giveaways and Promotions

Giveaways and purchase-based incentives are promotions shown in product listings, LIVEs, and short videos.
  • Giveaways: A creator offers a free product with no purchase required.
    • For example: "Comment "Happy!" to enter. 10 winners will receive a free $10 t-shirt."
  • Purchase-based incentives: A customer receives a free gift after buying a specific product.
    • For example: "Buy this lipstick and get a free travel-size mascara. Title: 'Red Lipstick (buy 1, get a free travel-size mascara)'."

Requirements for Giveaways

  • All giveaways must be entirely free.
  • Giveaway items must be valued below $500.
  • Giveaways cannot be listed as products on TikTok Shop.
  • Sellers and creators must use TikTok Shop’s official LIVE Giveaway feature when offering giveaways.
  • No extra actions can be required by the customer beyond entering the giveaway.
  • Sellers and creators are strictly prohibited from offering cash or gift cards as a giveaway.
  • Giveaway terms must be clearly stated in the content.
  • Gamification (using game-like elements to encourage engagement) is not allowed (see Gambling Policy).
  • Ship giveaway products within the standard SLA (Service Level Agreement) (see Fulfillment Policy).

Alternative Giveaway Options

If LIVE Giveaways are not available, giveaways are only allowed using these methods:
  • Join to win: Customers enter by joining a LIVE and interacting (for example, emoji, raising a hand).
  • Comment to win: Customers enter by commenting during a LIVE.
These methods are subject to all giveaway requirements identified above.

Purchase-Based Incentives

Purchase-based incentives refer to promotions where customers receive a free item only after purchasing a specific product.

Allowed Methods

  • BOGO (same item) – Buy 1, get 1 free
  • BOGO (different items) – Buy 1 item, receive 1 or more different items free

    Prohibited Incentives

    • Other products of equal or lesser value cannot be given away in a BOGO offering.

      General Requirements

      All purchase-based incentives must:
      • Be clearly listed in the product listing.
      • Have a total incentive value under $500
      • Clearly state the promotion terms in the content.
      • Not include cash or gift cards as giveaway incentives.

      Content Format Requirements

      For Short Videos

      • Purchase-based incentives in short videos (like Gift with Purchase) must be set up as official promotion events. You must do this in Seller Center, the portal for managing your shop. A Gift with Purchase is an incentive where a customer receives a free gift after buying a product.
      • If you do not register promotions through Seller Center, you may be violating the TikTok Shop Promotion Policy.

      For LIVE Streams

      • When promoting a Gift with Purchase or other incentive, creators must display clear on-screen text during the livestream. This text must explain the promotion’s details, including:
        • Whether free items may be delivered separately or at a later time
        • Any stock limits or number of winners
        • Winner selection or eligibility criteria
        • The promotion start and end time
      Failure to follow these requirements may result in enforcement under the TikTok Shop Policies & Platform rules. Please refer to this guide to learn more about Gift with Purchase.

      Enforcement Actions and Appeals

      We regularly review accounts for compliance with our policies. If violations are identified, we may take enforcement actions. For example, minor violations may result in content removal, while repeated or severe violations could lead to account restrictions. These actions may include:
      • Assigning violation points
      • Removal of LIVE Giveaway access
      • Removing product listings or content
      • Restricting or revoking access to features
      • Limiting commission earnings
      • Issuing refunds to customers
      • Restricting or removing seller or creator accounts

      For Sellers

      For Creators

      After

      Captured . Source: article-html.

      Key PointsThis policy applies to both Sellers and Creators who offer promotions in product listings, LIVEs, and short videos.
      Giveaways must be free, under $500, and follow all stated requirements.
      Purchase-based incentives like Buy One Get One (BOGO) must be clearly listed. They cannot include cash, gift cards, or items worth $500 or more.
      This policy explains the requirements you must follow when offering giveaways or other promotions on TikTok Shop. These rules are in place to ensure fairness and a trustworthy experience for customers.

      Giveaways and Promotions

      Giveaways and purchase-based incentives are promotions shown in product listings, LIVEs, and short videos.
      • Giveaways: A creator offers a free product with no purchase required.
        • For example: "Comment "Happy!" to enter. 10 winners will receive a free $10 t-shirt."
      • Purchase-based incentives: A customer receives a free gift after buying a specific product.
        • For example: "Buy this lipstick and get a free travel-size mascara. Title: 'Red Lipstick (buy one, get a free travel-size mascara)'."

      Requirements for Giveaways

      • All giveaways must be entirely free.
      • Giveaway items must be valued below $500.
      • Giveaways cannot be listed as products on TikTok Shop.
      • Sellers and creators must use TikTok Shop’s official LIVE Giveaway feature when offering giveaways.
        • Do not promise free items privately or on the spot outside the official LIVE Giveaway feature. A future giveaway teaser is allowed, but the actual giveaway must still use the official LIVE Giveaway feature.
        • For information on this feature, see our LIVE Giveaway feature guide.
      • No extra actions can be required by the customer beyond entering the giveaway.
      • Sellers and creators are strictly prohibited from offering cash or gift cards as a giveaway.
        • External gift cards are prohibited regardless of amount. Giveaways also must not offer prohibited high-value prizes, including phones/smartphones, cars, MacBooks, laptops, tablets, TVs, gold, luxury goods from high-end brands (eg. LV, Gucci, Dior etc) or watches
      • Giveaway terms must be clearly stated in the content.
      • Gamification (using game-like elements to encourage engagement) is not allowed (see Gambling Policy).
      • Ship giveaway products within the standard SLA (Service Level Agreement) (see Fulfillment Policy).

      Alternative Giveaway Options

      If LIVE Giveaways are not available, giveaways are only allowed using these methods:
      • Join to win: Customers enter by joining a LIVE and interacting (for example, emoji, raising a hand).
      • Comment to win: Customers enter by commenting during a LIVE.
      These methods are subject to all giveaway requirements identified above.

      Purchase-Based Incentives

      Purchase-based incentives refer to promotions where customers receive a free item only after purchasing a specific product.
      • Allowed methods:
        • BOGO (same item) – Buy 1, get 1 free
        • BOGO (different items) – Buy 1 item, receive 1 or more different items free
      • Not allowed:
        • Other products of equal or lesser value cannot be given away in a BOGO offering.

      General Requirements

      All purchase-based incentives must:
      • Be clearly listed in the product listing.
      • Have a total incentive value under $500
        • Gift with Purchase promotions should be set up through the official Gift with Purchase feature where available. Gifts must not include prohibited high-value items, including physical cash or gift cards, phones/smartphones, cars, MacBooks, laptops, tablets, TVs, gold, luxury goods from high-end brands (eg. LV, Gucci, Dior etc) or watches.
      • Clearly state the promotion terms in the content.
      • Not include cash or gift cards as giveaway incentives.
      Example:
      Allowed: “Buy one lipstick and receive a free travel-size mascara. The free item ships with your order within seven business days. Limited to the first 100 orders.”
      Not allowed: “Buy one, get one free! Hurry up!” when the Gift with Purchase feature is not used and the content does not disclose gift details, shipping, or promotion terms.

      Content Format Requirements

      For Short Videos
      • Gift with Purchase or other purchase-based incentives in short videos must be set up as an official promotion event. This must be done in Seller Center (the portal for managing your shop). A Gift with Purchase is an incentive where a customer receives a free gift after buying a product.
      • Promotions that are not registered through Seller Center may be considered non-compliant with the TikTok Shop Promotion Policy.
      For LIVE Streams
      • When promoting Gift with Purchase or other purchase-based incentives, creators must display clear on-screen (in-text) disclosures during the livestream explaining the promotion details, including:
        • Whether free items may be delivered separately or at a later time
        • Gift content
        • Shipping method
        • Any stock limits or number of winners
        • Winner selection or eligibility criteria
        • The promotion start and end time
      Failure to follow these requirements may result in enforcement under the TikTok Shop Policies & Platform rules. Please refer to this guide to learn more about Gift with Purchase.

      Enforcement Actions and Appeals

      We regularly review accounts for compliance with our policies. If violations are identified, we may take enforcement actions. For example, minor violations may result in content removal, while repeated or severe violations could lead to account restrictions. These actions may include:
      • Assigning violation points
      • Removal of LIVE Giveaway access
      • Removing product listings or content
      • Restricting or revoking access to features
      • Limiting commission earnings
      • Issuing refunds to customers
      • Restricting or removing seller or creator accounts
      For Sellers:For Creators:

      Full Changed Lines

      This is the complete line-level change set recomputed from the linked snapshots. It is not the shortened Discord alert excerpt.

      Removed

      1. For example: "Buy this lipstick and get a free travel-size mascara. Title: 'Red Lipstick (buy 1, get a free travel-size mascara)'."
      2. Allowed Methods
      3. Prohibited Incentives
      4. Purchase-based incentives in short videos (like Gift with Purchase) must be set up as official promotion events. You must do this in Seller Center, the portal for managing your shop. A Gift with Purchase is an incentive where a customer receives a free gift after buying a product.
      5. If you do not register promotions through Seller Center, you may be violating the TikTok Shop Promotion Policy.
      6. When promoting a Gift with Purchase or other incentive, creators must display clear on-screen text during the livestream. This text must explain the promotion’s details, including:
      7. For Sellers
      8. For Creators

      Added

      1. For example: "Buy this lipstick and get a free travel-size mascara. Title: 'Red Lipstick (buy one, get a free travel-size mascara)'."
      2. Do not promise free items privately or on the spot outside the official LIVE Giveaway feature. A future giveaway teaser is allowed, but the actual giveaway must still use the official LIVE Giveaway feature.
      3. External gift cards are prohibited regardless of amount. Giveaways also must not offer prohibited high-value prizes, including phones/smartphones, cars, MacBooks, laptops, tablets, TVs, gold, luxury goods from high-end brands (eg. LV, Gucci, Dior etc) or watches
      4. Allowed methods:
      5. Not allowed:
      6. Gift with Purchase promotions should be set up through the official Gift with Purchase feature where available. Gifts must not include prohibited high-value items, including physical cash or gift cards, phones/smartphones, cars, MacBooks, laptops, tablets, TVs, gold, luxury goods from high-end brands (eg. LV, Gucci, Dior etc) or watches.
      7. Example:
      8. Allowed: “Buy one lipstick and receive a free travel-size mascara. The free item ships with your order within seven business days. Limited to the first 100 orders.”
      9. Not allowed: “Buy one, get one free! Hurry up!” when the Gift with Purchase feature is not used and the content does not disclose gift details, shipping, or promotion terms.
      10. Gift with Purchase or other purchase-based incentives in short videos must be set up as an official promotion event. This must be done in Seller Center (the portal for managing your shop). A Gift with Purchase is an incentive where a customer receives a free gift after buying a product.
      11. Promotions that are not registered through Seller Center may be considered non-compliant with the TikTok Shop Promotion Policy.
      12. When promoting Gift with Purchase or other purchase-based incentives, creators must display clear on-screen (in-text) disclosures during the livestream explaining the promotion details, including:
      13. Gift content
      14. Shipping method
      15. For Sellers:
      16. For Creators:

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