Policy AdvisorPolicyTikTok Source

Giveaways and Promotions Policy

Captured: TikTok page date: Hash: 227aad10c161

Creator TL;DR

AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.

This policy covers giveaways and purchase-based promotions by Sellers and Creators in product listings, LIVEs, and short videos. Giveaways must be free, under $500, and use TikTok Shop’s official tools or allowed entry methods. Purchase-based incentives like BOGO must be clearly disclosed, under $500 total value, and cannot include cash, gift cards, or certain higher-value items.

Key points

  • Applies to both Sellers and Creators.
  • Giveaways must be free and valued below $500.
  • Use TikTok Shop’s official LIVE Giveaway feature when available.
  • If LIVE Giveaways are unavailable, only join-to-win or comment-to-win methods are allowed.
  • No extra actions can be required beyond entering the giveaway.
  • Giveaway terms must be clearly stated in the content.
  • Gamification is not allowed.
  • Ship giveaway products within the standard SLA.
  • Purchase-based incentives must be clearly listed in the product listing.
  • Purchase-based incentives must have total value under $500.
  • BOGO offers are allowed for same item or different items.
  • Purchase-based incentives cannot include cash or gift cards.

Say / show

  • Use clear giveaway terms in the content.
  • Keep giveaway items under $500 and free.
  • Use official LIVE Giveaway when available.
  • Use join-to-win or comment-to-win only if LIVE Giveaways are not available.
  • State promotion terms clearly for purchase-based incentives.
  • Register short-video promotions through Seller Center.
  • Display on-screen promotion details during LIVE streams.
  • Follow standard SLA for shipping giveaway products.

Do not say / show

  • Do not charge for giveaways.
  • Do not require actions beyond entering the giveaway.
  • Do not offer cash or gift cards as giveaways or incentives.
  • Do not list giveaway items as products on TikTok Shop.
  • Do not exceed $500 value for giveaway items or purchase-based incentives.
  • Do not use gamification for giveaways.
  • Do not give away other products of equal or lesser value in a BOGO offer.
  • Do not skip Seller Center setup for short-video Gift with Purchase promotions.
  • Do not omit required LIVE disclosure details.

Violation risks

  • Content removal.
  • Assigning violation points.
  • Removal of LIVE Giveaway access.
  • Removing product listings or content.
  • Restricting or revoking access to features.
  • Limiting commission earnings.
  • Issuing refunds to customers.
  • Restricting or removing seller or creator accounts.

Who it affects

  • Sellers
  • Creators
  • Accounts running promotions in product listings
  • Accounts running promotions in LIVEs
  • Accounts running promotions in short videos

Source notes

  • Verify details against the TikTok source before acting, since enforcement and setup requirements can change.
  • The source says to check related policies such as Gambling Policy, Fulfillment Policy, Seller Enforcement Policy, Creator Enforcement Policy, Content Policy, and Creator Health Rating Policy.

Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1

Readable Policy Copy

Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.

Key Points
  • This policy applies to both Sellers and Creators who offer promotions in product listings, LIVEs, and short videos.
  • Giveaways must be free, under $500, and follow all stated requirements.
  • Purchase-based incentives like Buy One Get One (BOGO) must be clearly listed. They cannot include cash, gift cards, or items worth $500 or more.
This policy explains the requirements you must follow when offering giveaways or other promotions on TikTok Shop. These rules are in place to ensure fairness and a trustworthy experience for customers.

Giveaways and Promotions

Giveaways and purchase-based incentives are promotions shown in product listings, LIVEs, and short videos.
  • Giveaways: A creator offers a free product with no purchase required.
    • For example: "Comment "Happy!" to enter. 10 winners will receive a free $10 t-shirt."
  • Purchase-based incentives: A customer receives a free gift after buying a specific product.
    • For example: "Buy this lipstick and get a free travel-size mascara. Title: 'Red Lipstick (buy 1, get a free travel-size mascara)'."

Requirements for Giveaways

  • All giveaways must be entirely free.
  • Giveaway items must be valued below $500.
  • Giveaways cannot be listed as products on TikTok Shop.
  • Sellers and creators must use TikTok Shop’s official LIVE Giveaway feature when offering giveaways.
  • No extra actions can be required by the customer beyond entering the giveaway.
  • Sellers and creators are strictly prohibited from offering cash or gift cards as a giveaway.
  • Giveaway terms must be clearly stated in the content.
  • Gamification (using game-like elements to encourage engagement) is not allowed (see Gambling Policy).
  • Ship giveaway products within the standard SLA (Service Level Agreement) (see Fulfillment Policy).

Alternative Giveaway Options

If LIVE Giveaways are not available, giveaways are only allowed using these methods:
  • Join to win: Customers enter by joining a LIVE and interacting (for example, emoji, raising a hand).
  • Comment to win: Customers enter by commenting during a LIVE.
These methods are subject to all giveaway requirements identified above.

Purchase-Based Incentives

Purchase-based incentives refer to promotions where customers receive a free item only after purchasing a specific product.

Allowed Methods

  • BOGO (same item) – Buy 1, get 1 free
  • BOGO (different items) – Buy 1 item, receive 1 or more different items free

    Prohibited Incentives

    • Other products of equal or lesser value cannot be given away in a BOGO offering.

      General Requirements

      All purchase-based incentives must:
      • Be clearly listed in the product listing.
      • Have a total incentive value under $500
      • Clearly state the promotion terms in the content.
      • Not include cash or gift cards as giveaway incentives.

      Content Format Requirements

      For Short Videos

      • Purchase-based incentives in short videos (like Gift with Purchase) must be set up as official promotion events. You must do this in Seller Center, the portal for managing your shop. A Gift with Purchase is an incentive where a customer receives a free gift after buying a product.
      • If you do not register promotions through Seller Center, you may be violating the TikTok Shop Promotion Policy.

      For LIVE Streams

      • When promoting a Gift with Purchase or other incentive, creators must display clear on-screen text during the livestream. This text must explain the promotion’s details, including:
        • Whether free items may be delivered separately or at a later time
        • Any stock limits or number of winners
        • Winner selection or eligibility criteria
        • The promotion start and end time
      Failure to follow these requirements may result in enforcement under the TikTok Shop Policies & Platform rules. Please refer to this guide to learn more about Gift with Purchase.

      Enforcement Actions and Appeals

      We regularly review accounts for compliance with our policies. If violations are identified, we may take enforcement actions. For example, minor violations may result in content removal, while repeated or severe violations could lead to account restrictions. These actions may include:
      • Assigning violation points
      • Removal of LIVE Giveaway access
      • Removing product listings or content
      • Restricting or revoking access to features
      • Limiting commission earnings
      • Issuing refunds to customers
      • Restricting or removing seller or creator accounts

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