Policy AdvisorPolicyTikTok Source

Giveaways and Promotions Policy

Captured: TikTok page date: Hash: a42e5c309802

Creator TL;DR

AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.

TikTok Shop allows giveaways and purchase-based incentives, but only if they are clearly disclosed, kept under the value limits, and set up using the approved TikTok Shop features and formats. Free giveaways must be truly free, use the official LIVE Giveaway feature when required, and avoid prohibited high-value prizes. Purchase-based incentives like BOGO must be clearly listed and cannot include cash, gift cards, or other disallowed items.

Key points

  • Applies to both Sellers and Creators.
  • Giveaways must be free and under $500.
  • Giveaways cannot require extra actions beyond entering.
  • Use the official LIVE Giveaway feature for giveaways when offering them.
  • Do not promise free items privately or outside the official LIVE Giveaway feature.
  • Giveaway terms must be clearly stated.
  • Purchase-based incentives must be clearly listed in the product listing.
  • BOGO is allowed for same item or different items, with limits.
  • Gift with Purchase in short videos must be set up as an official promotion event in Seller Center.
  • LIVE promotions must show clear on-screen disclosures with key terms.

Say / show

  • Use clear terms and conditions in the content.
  • Use the official LIVE Giveaway feature when offering giveaways.
  • State whether gifts ship separately or later, if relevant.
  • State gift content, shipping method, stock limits, winner criteria, and promo dates for LIVE promotions.
  • Set up short-video purchase-based incentives as official promotion events in Seller Center.
  • Use Gift with Purchase where available for gift promotions.
  • Keep giveaway and incentive value under $500.
  • Use only allowed promotion mechanics such as BOGO or approved giveaway entry methods.

Do not say / show

  • Do not offer giveaways that are not entirely free.
  • Do not list giveaways as products on TikTok Shop.
  • Do not require actions beyond entering the giveaway.
  • Do not offer cash or gift cards as giveaway incentives.
  • Do not offer external gift cards as giveaways.
  • Do not include phones, cars, MacBooks, laptops, tablets, TVs, gold, luxury goods, or watches as prizes or gifts.
  • Do not run purchase-based incentives without clearly listing them.
  • Do not use BOGO to give away other products of equal or lesser value.
  • Do not use gamification for giveaways.
  • Do not run non-registered short-video promotions as if they were compliant official promotions.

Violation risks

  • Content removal.
  • Violation points.
  • Removal of LIVE Giveaway access.
  • Removing product listings or content.
  • Restricting or revoking access to features.
  • Limiting commission earnings.
  • Refunds to customers.
  • Restricting or removing seller or creator accounts.

Who it affects

  • Sellers
  • Creators
  • Accounts offering promotions in product listings
  • LIVE streams
  • Short videos

Source notes

  • Verify all details against the TikTok source before acting.
  • If LIVE Giveaways are not available, only the listed alternate methods may be used.
  • Failure to follow LIVE disclosure requirements may trigger enforcement.
  • This summary uses only the provided source text; check TikTok’s linked policy pages for full operational details.

Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1

Readable Policy Copy

Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.

Key PointsThis policy applies to both Sellers and Creators who offer promotions in product listings, LIVEs, and short videos.
Giveaways must be free, under $500, and follow all stated requirements.
Purchase-based incentives like Buy One Get One (BOGO) must be clearly listed. They cannot include cash, gift cards, or items worth $500 or more.
This policy explains the requirements you must follow when offering giveaways or other promotions on TikTok Shop. These rules are in place to ensure fairness and a trustworthy experience for customers.

Giveaways and Promotions

Giveaways and purchase-based incentives are promotions shown in product listings, LIVEs, and short videos.
  • Giveaways: A creator offers a free product with no purchase required.
    • For example: "Comment "Happy!" to enter. 10 winners will receive a free $10 t-shirt."
  • Purchase-based incentives: A customer receives a free gift after buying a specific product.
    • For example: "Buy this lipstick and get a free travel-size mascara. Title: 'Red Lipstick (buy one, get a free travel-size mascara)'."

Requirements for Giveaways

  • All giveaways must be entirely free.
  • Giveaway items must be valued below $500.
  • Giveaways cannot be listed as products on TikTok Shop.
  • Sellers and creators must use TikTok Shop’s official LIVE Giveaway feature when offering giveaways.
    • Do not promise free items privately or on the spot outside the official LIVE Giveaway feature. A future giveaway teaser is allowed, but the actual giveaway must still use the official LIVE Giveaway feature.
    • For information on this feature, see our LIVE Giveaway feature guide.
  • No extra actions can be required by the customer beyond entering the giveaway.
  • Sellers and creators are strictly prohibited from offering cash or gift cards as a giveaway.
    • External gift cards are prohibited regardless of amount. Giveaways also must not offer prohibited high-value prizes, including phones/smartphones, cars, MacBooks, laptops, tablets, TVs, gold, luxury goods from high-end brands (eg. LV, Gucci, Dior etc) or watches
  • Giveaway terms must be clearly stated in the content.
  • Gamification (using game-like elements to encourage engagement) is not allowed (see Gambling Policy).
  • Ship giveaway products within the standard SLA (Service Level Agreement) (see Fulfillment Policy).

Alternative Giveaway Options

If LIVE Giveaways are not available, giveaways are only allowed using these methods:
  • Join to win: Customers enter by joining a LIVE and interacting (for example, emoji, raising a hand).
  • Comment to win: Customers enter by commenting during a LIVE.
These methods are subject to all giveaway requirements identified above.

Purchase-Based Incentives

Purchase-based incentives refer to promotions where customers receive a free item only after purchasing a specific product.
  • Allowed methods:
    • BOGO (same item) – Buy 1, get 1 free
    • BOGO (different items) – Buy 1 item, receive 1 or more different items free
  • Not allowed:
    • Other products of equal or lesser value cannot be given away in a BOGO offering.

General Requirements

All purchase-based incentives must:
  • Be clearly listed in the product listing.
  • Have a total incentive value under $500
    • Gift with Purchase promotions should be set up through the official Gift with Purchase feature where available. Gifts must not include prohibited high-value items, including physical cash or gift cards, phones/smartphones, cars, MacBooks, laptops, tablets, TVs, gold, luxury goods from high-end brands (eg. LV, Gucci, Dior etc) or watches.
  • Clearly state the promotion terms in the content.
  • Not include cash or gift cards as giveaway incentives.
Example:
Allowed: “Buy one lipstick and receive a free travel-size mascara. The free item ships with your order within seven business days. Limited to the first 100 orders.”
Not allowed: “Buy one, get one free! Hurry up!” when the Gift with Purchase feature is not used and the content does not disclose gift details, shipping, or promotion terms.

Content Format Requirements

For Short Videos
  • Gift with Purchase or other purchase-based incentives in short videos must be set up as an official promotion event. This must be done in Seller Center (the portal for managing your shop). A Gift with Purchase is an incentive where a customer receives a free gift after buying a product.
  • Promotions that are not registered through Seller Center may be considered non-compliant with the TikTok Shop Promotion Policy.
For LIVE Streams
  • When promoting Gift with Purchase or other purchase-based incentives, creators must display clear on-screen (in-text) disclosures during the livestream explaining the promotion details, including:
    • Whether free items may be delivered separately or at a later time
    • Gift content
    • Shipping method
    • Any stock limits or number of winners
    • Winner selection or eligibility criteria
    • The promotion start and end time
Failure to follow these requirements may result in enforcement under the TikTok Shop Policies & Platform rules. Please refer to this guide to learn more about Gift with Purchase.

Enforcement Actions and Appeals

We regularly review accounts for compliance with our policies. If violations are identified, we may take enforcement actions. For example, minor violations may result in content removal, while repeated or severe violations could lead to account restrictions. These actions may include:
  • Assigning violation points
  • Removal of LIVE Giveaway access
  • Removing product listings or content
  • Restricting or revoking access to features
  • Limiting commission earnings
  • Issuing refunds to customers
  • Restricting or removing seller or creator accounts
For Sellers:For Creators:

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