AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.
TikTok Shop lets Sellers and Creators run giveaways and purchase-based promotions only if they follow strict rules: giveaways must be free and under $500, and purchase-based incentives must be clearly disclosed, under $500, and not include cash or gift cards. Some formats require official setup in Seller Center or TikTok’s LIVE Giveaway feature.
Key points
Applies to both Sellers and Creators.
Giveaways must be entirely free.
Giveaway value must be below $500.
Giveaways cannot be listed as products on TikTok Shop.
Use TikTok Shop’s official LIVE Giveaway feature for giveaways.
No extra action can be required beyond entering the giveaway.
Cash and gift cards are not allowed as giveaway items.
Giveaway terms must be clearly stated in the content.
Gamification is not allowed.
Ship giveaway products within the standard SLA.
Purchase-based incentives must be clearly listed in the product listing.
Purchase-based incentives must have total value under $500.
Say / show
Giveaways are free and under $500.
Promotion terms are clearly stated.
BOGO offer details are clearly listed.
Gift with Purchase is registered in Seller Center for short videos.
LIVE disclosures include stock limits, winner criteria, timing, and delivery timing.
Verify details against the TikTok source before acting.
Do not say / show
Giveaways can require a purchase or extra steps beyond entry.
Giveaways can include cash or gift cards.
Giveaways can be listed as TikTok Shop products.
Gamified giveaway mechanics are allowed.
Purchase-based incentives can exceed $500.
BOGO can include other products of equal or lesser value as free items.
Short-video promotions can be run without Seller Center registration when required.
LIVE promotions can omit disclosure details.
Violation risks
Violation points.
Removal of LIVE Giveaway access.
Removal of product listings or content.
Restriction or revocation of feature access.
Limiting commission earnings.
Refunds to customers.
Restriction or removal of seller or creator accounts.
Who it affects
Sellers
Creators
Source notes
Source says this policy applies to both Sellers and Creators.
Source says giveaways and purchase-based incentives appear in product listings, LIVEs, and short videos.
Source says to verify against TikTok’s original policy page before taking action.
Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1
Readable Policy Copy
Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: raw-html.
Key Points:
This policy applies to both Sellers and Creators.
Giveaways must be free, under $500, and follow all stated requirements.
Purchase-based incentives like Buy One Get One (BOGO) must be clearly listed. They cannot include cash, gift cards, or items worth $500 or more.
This policy explains the requirements you must follow when offering giveaways or other promotions on TikTok Shop.
Giveaways and Promotions
Giveaways and purchase-based incentives are promotions shown in product listings, LIVEs, and short videos.
Giveaways: A creator offers a free product with no purchase required.
Example: "Comment ‘Happy!’ to enter. Ten winners will receive a free $10 t-shirt."
Purchase-based incentives: A customer receives a free gift after buying a specific product.
Example: "Buy this lipstick and get a free travel-size mascara. Title: ‘Red Lipstick (buy one, get a free travel-size mascara)."
Requirements for Giveaways
All giveaways must be entirely free.
Giveaway items must be valued below $500.
Giveaways cannot be listed as products on TikTok Shop.
Sellers and creators must use TikTok Shop’s official LIVE Giveaway feature when offering giveaways.
Ship giveaway products within the standard SLA (see Fulfillment Policy).
Alternative Giveaway Options
If LIVE Giveaways are not available, giveaways are only allowed using these methods:
Join to win: Customers enter by joining a LIVE and interacting (e.g., emoji, raising a hand).
Comment to win: Customers enter by commenting during a LIVE.
These methods are subject to all giveaway requirements identified above.
Purchase-Based Incentives
Purchase-based incentives refer to promotions where customers receive a free item only after purchasing a specific product.
Allowed methods:
BOGO (same item) – Buy one, get one free.
BOGO (different items) – Buy one item, receive one or more different items free.
Not allowed:
Other products of equal or lesser value cannot be given away in a BOGO offering.
General Requirements:
All purchase-based incentives must:
Be clearly listed in the product listing.
Have a total incentive value under $500.
Clearly state the promotion terms in the content.
Not include cash or gift cards as giveaway incentives.
Content Format Requirements:
Additional requirements apply depending on the content format used to promote the incentive:For Short Videos
Gift With Purchase, or other purchase-based incentives promoted in short videos must be set up as an official promotion event in Seller Center.
Promotions that are not registered through Seller Center may be considered non-compliant with the TikTok Shop Promotion Policy.
For LIVE Streams
When promoting Gift With Purchase or other purchase-based incentives, creators must display clear on-screen (in-text) disclosures during the livestream explaining the promotion details, including:
Whether free items may be delivered separately or at a later time
Any stock limits or number of winners
Winner selection or eligibility criteria
The promotion start and end time
Failure to follow these requirements may result in enforcement under the TikTok Shop Policies & Platform rules. Please refer to this guide to learn more about Gifts with Purchase.
Enforcement Actions and Appeals
We regularly review accounts for compliance with our policies. If violations are identified, we will take enforcement actions. These may include:
Assigning violation points
Removal of LIVE Giveaway access
Removing product listings or content
Restricting or revoking access to features
Limiting commission earnings
Issuing refunds to customers
Restricting or removing seller or creator accounts
View account health and enforcement actions on your Creator Health Rating (CHR) page. For more information on violations, see Creator Enforcement Policy. If you'd like to appeal an enforcement action, visit the Appealssection.