AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.
TikTok Shop says most uses of its brand need written authorization. Two marks can be used without explicit permission only to truthfully and accurately identify or refer to the platform or services: “Available on TikTok Shop” and “TikTok Shop Partner.” TikTok also restricts how its name and logo are written and used, and it can revoke permission if usage does not follow the guidelines.
Key points
Most TikTok Shop brand use requires explicit/written authorization.
“Available on TikTok Shop” may be used without explicit permission only to identify or refer to the platform/services.
“TikTok Shop Partner” may be used without explicit permission only to identify or refer to the platform/services.
Any allowed use must be truthful, accurate, and follow the guidelines.
Do not use TikTok trademarks without written authorization.
If authorized to use the TikTok logo, follow the logo usage guidelines.
TikTok wordmark must be written as “TikTok” with no space, uppercase T and lowercase other letters.
Do not modify, abbreviate, translate, or use a non-Latin alphabet for “TikTok.”
Do not use the brand in a false, misleading, or confusing way.
Do not imply partnership, sponsorship, affiliation, relationship, or endorsement if none exists.
If not authorized, do not use the TikTok logo outside the specified allowed logo marks.
TikTok Shop may change the guidelines or approved logo and may revoke permission or require removal if use does not comply.
Say / show
Use only the approved mark if you are identifying TikTok Shop or TikTok Shop Partner.
Keep the use truthful and accurate.
Write the brand as “TikTok” exactly.
Check whether you have written authorization before using TikTok trademarks or the logo.
Follow TikTok’s logo usage guidance if you have permission to use the logo.
Verify the current TikTok source before acting.
Do not say / show
You can use any TikTok Shop brand asset without permission.
You can change, abbreviate, translate, or non-Latinize “TikTok.”
You can use the logo outside the approved marks without permission.
You can suggest TikTok endorses or partners with you if it does not.
You can ignore the brand guidelines after getting permission.
Violation risks
Unauthorized trademark use.
Misleading or confusing brand use.
Implying false partnership, sponsorship, affiliation, relationship, or endorsement.
Using the logo outside the allowed marks.
Ignoring a revocation or removal request from TikTok Shop.
Who it affects
Creators using TikTok Shop branding in content or promotions.
Sellers and merchants referencing TikTok Shop.
Partners using the TikTok Shop Partner mark.
Anyone using TikTok trademarks or logo assets.
Source notes
This summary is based only on the provided TikTok source text; verify against the current TikTok page before acting.
The source repeatedly says written authorization is required for most brand use and that TikTok Shop may modify guidelines or revoke permission.
Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1
Readable Policy Copy
Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.
Available on TikTok Shop Logo Usage
The TikTok Shop Brand and Use Guidelines
The TikTok Shop brand consists of trademarks including word marks, color combinations, logos, icons, and symbols, as well as trade and product names and designs owned or used by TikTok Shop (the TikTok Shop brand).
Permitted use
In most cases, any use of the TikTok Shop brand requires our explicit authorization. However, the "Available on TikTok Shop" mark can be used to identify or refer to our platform or services without our explicit permission. Such use must be truthful and accurate, and in accordance with the terms of these guidelines.
Authorized use
You may not use the TikTok Shop brand or any other trademarks owned or used by TikTok (“TikTok trademarks”) without our written authorization (see, "Restrictions").
TikTok Name and Available on TikTok Shop Logo Style Guidelines
The "Available on TikTok Shop" logo includes the TikTok logo, which is included by TikTok trademarks, is based on a "Note" icon with the TikTok Shop wordmark. The TikTok logo has been carefully constructed to maintain ownable characteristics — making it instantly recognizable at all sizes and in all contexts. If you have received our prior written authorization to use the TikTok logo, you must comply with our logo usage guidelines.
As for the TikTok wordmark, Please note the following:
There is no space between "Tik" and "Tok."
Both letters "T" are uppercase and all other letters lowercase.
Do not modify, abbreviate, or translate the word "TikTok" into a different language or by using a non-Latin alphabet.
Moreover, the TikTok Brand should not be used in a manner that is false or misleading, or in a manner likely to confuse consumers, users, or the public about the source or origin of any products or services you may provide. Confusing uses include, among other things, uses that may cause consumers, users, or the public to think your activities emanate from TikTok, or vice versa, or that there is some sort of partnership, sponsorship, affiliation, relationship, or endorsement between you, your goods/services, and TikTok where actually none exists.
TikTok Logo
If you have not received our permission, you may not use the TikTok logo outside of the "Available on TikTok Shop" logo. If you have received our prior written permission to use the TikTok logo, please refer to the brand guidelines found here. TikTok Shop reserves the right to modify these guidelines and/or the approved logo at any time and may revoke permission or require removal for use of the logo if its use does not comply with these guidelines.
TikTok Shop Partner Logo Usage
The TikTok Shop Brand and Use Guidelines
The TikTok Shop brand consists of trademarks including word marks, color combinations, logos, icons, and symbols, as well as trade and product names and designs owned or used by TikTok Shop (the TikTok Shop brand).
Permitted use
In most cases, any use of the TikTok Shop brand requires our explicit authorization. However, the “TikTok Shop Partner” mark can be used to identify or refer to our platform or services without our explicit permission. Such use must be truthful and accurate and must comply with the terms of these guidelines.
Authorized use
You may not use the TikTok Shop brand or any other trademarks owned or used by TikTok (“TikTok trademarks”) without our written authorization (see “Restrictions”).
TikTok Name and Available on TikTok Shop Logo Style Guidelines
The “TikTok Shop Partner” logo includes the TikTok logo, which is one of the TikTok trademarks, and is based on a “Note” icon with the TikTok Shop wordmark. The TikTok logo has been carefully constructed to maintain its distinctive characteristics—making it instantly recognizable at all sizes and in all contexts. If you have received our prior written authorization to use the TikTok logo, you must comply with our logo usage guidelines.
As for the TikTok wordmark, Please note the following:
There is no space between “Tik” and “Tok.”
Both letters “T” are uppercase, and all other letters are lowercase.
Do not modify, abbreviate, or translate the word “TikTok” into a different language or use a non-Latin alphabet.
Moreover, the TikTok brand must not be used in a manner that is false or misleading or likely to confuse consumers, users, or the public about the source or origin of any products or services you may provide. Confusing uses include, among other things, uses that may cause consumers, users, or the public to believe that your activities emanate from TikTok, or vice versa, or that a partnership, sponsorship, affiliation, relationship, or endorsement exists between you, your goods or services, and TikTok when none exists.
TikTok Logo
If you have not received our permission, you may not use the TikTok logo outside of the “TikTok Shop Partner” logo. If you have received our prior written permission to use the TikTok logo, please refer to the brand guidelines found here. TikTok Shop reserves the right to modify these guidelines and/or the approved logo at any time and may revoke permission or require the removal of a logo if its use does not comply with these guidelines.
Policy Advisor
Fast policy guidance from captured TikTok Shop snapshots.