AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.
TikTok Shop says most brand/trademark use needs written authorization. The main exception in this page is the “Available on TikTok Shop” mark, which can be used to identify or refer to the platform/services if it is truthful, accurate, and follows the guidelines. The page also gives strict logo/wordmark rules and says misleading or confusing use is not allowed.
Key points
Most TikTok Shop brand use needs explicit written authorization.
“Available on TikTok Shop” may be used without explicit permission if truthful and accurate.
If authorized to use the TikTok logo, follow the logo usage guidelines.
Do not use the TikTok logo outside the “Available on TikTok Shop” logo unless you have permission.
Do not change, abbreviate, or translate “TikTok.”
Use the wordmark as “TikTok” with no space; T and T uppercase, other letters lowercase.
Do not use the brand in a false, misleading, or confusing way.
Do not suggest partnership, sponsorship, affiliation, relationship, or endorsement if none exists.
TikTok Shop can change the guidelines and can revoke permission or require removal of a logo use.
Say / show
Use “Available on TikTok Shop” only to identify or refer to TikTok Shop accurately.
Use the exact wordmark format: TikTok.
Follow any prior written authorization and logo usage rules exactly.
Remove or stop using a logo if TikTok Shop revokes permission or says it does not comply.
Do not say / show
Do not claim or imply TikTok supports, sponsors, affiliates with, or endorses you unless that is true.
Do not use the TikTok logo outside the approved “Available on TikTok Shop” logo without permission.
Do not alter, abbreviate, or translate “TikTok.”
Do not use TikTok brand elements in a way that confuses people about source or origin.
Violation risks
Unauthorized trademark use.
False or misleading brand use.
Consumer confusion about source, affiliation, sponsorship, or endorsement.
Use of the TikTok logo without permission.
Failure to follow logo/wordmark formatting rules.
Who it affects
Creators using TikTok Shop branding in content, ads, storefronts, packaging, or promos.
Brand partners or sellers using the TikTok wordmark or logo.
Anyone preparing marketing materials that reference TikTok Shop.
Source notes
This summary is based only on the provided TikTok source text; verify the current page before acting.
The source says TikTok Shop reserves the right to modify the guidelines and approved logo at any time.
Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1
Readable Policy Copy
Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.
The TikTok Shop Brand and Use Guidelines
The TikTok Shop brand consists of trademarks including word marks, color combinations, logos, icons, and symbols, as well as trade and product names and designs owned or used by TikTok Shop (the TikTok Shop brand).
Permitted use
In most cases, any use of the TikTok Shop brand requires our explicit authorization. However, the "Available on TikTok Shop" mark can be used to identify or refer to our platform or services without our explicit permission. Such use must be truthful and accurate, and in accordance with the terms of these guidelines.
Authorized use
You may not use the TikTok Shop brand or any other trademarks owned or used by TikTok (“TikTok trademarks”) without our written authorization (see, "Restrictions").
TikTok Name and Available on TikTok Shop Logo Style Guidelines
The "Available on TikTok Shop" logo includes the TikTok logo, which is included by TikTok trademarks, is based on a "Note" icon with the TikTok Shop wordmark. The TikTok logo has been carefully constructed to maintain ownable characteristics — making it instantly recognizable at all sizes and in all contexts. If you have received our prior written authorization to use the TikTok logo, you must comply with our logo usage guidelines.
As for the TikTok wordmark, Please note the following:
There is no space between "Tik" and "Tok."
Both letters "T" are uppercase and all other letters lowercase.
Do not modify, abbreviate, or translate the word "TikTok" into a different language or by using a non-Latin alphabet.
Moreover, the TikTok Brand should not be used in a manner that is false or misleading, or in a manner likely to confuse consumers, users, or the public about the source or origin of any products or services you may provide. Confusing uses include, among other things, uses that may cause consumers, users, or the public to think your activities emanate from TikTok, or vice versa, or that there is some sort of partnership, sponsorship, affiliation, relationship, or endorsement between you, your goods/services, and TikTok where actually none exists.
TikTok Logo
If you have not received our permission, you may not use the TikTok logo outside of the "Available on TikTok Shop" logo. If you have received our prior written permission to use the TikTok logo, please refer to the brand guidelines found here. TikTok Shop reserves the right to modify these guidelines and/or the approved logo at any time and may revoke permission or require removal for use of the logo if its use does not comply with these guidelines.