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TikTok Shop Brand and Use Legal Terms

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US Academy / Agreement Center / Online Agreement / Seller Terms

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The TikTok Shop Brand and Use Guidelines

The TikTok Shop brand consists of trademarks including word marks, color combinations, logos, icons, and symbols, as well as trade and product names and designs owned or used by TikTok Shop (the TikTok Shop brand).

Permitted use

In most cases, any use of the TikTok Shop brand requires our explicit authorization. However, the "Available on TikTok Shop" mark can be used to identify or refer to our platform or services without our explicit permission. Such use must be truthful and accurate, and in accordance with the terms of these guidelines.

Authorized use

You may not use the TikTok Shop brand or any other trademarks owned or used by TikTok (“TikTok trademarks”) without our written authorization (see, "Restrictions").
  1. TikTok Name and Available on TikTok Shop Logo Style Guidelines
The "Available on TikTok Shop" logo includes the TikTok logo, which is included by TikTok trademarks, is based on a "Note" icon with the TikTok Shop wordmark. The TikTok logo has been carefully constructed to maintain ownable characteristics — making it instantly recognizable at all sizes and in all contexts. If you have received our prior written authorization to use the TikTok logo, you must comply with our logo usage guidelines.
  1. As for the TikTok wordmark, Please note the following:
  • There is no space between "Tik" and "Tok."
  • Both letters "T" are uppercase and all other letters lowercase.
  • Do not modify, abbreviate, or translate the word "TikTok" into a different language or by using a non-Latin alphabet.
  • Moreover, the TikTok Brand should not be used in a manner that is false or misleading, or in a manner likely to confuse consumers, users, or the public about the source or origin of any products or services you may provide. Confusing uses include, among other things, uses that may cause consumers, users, or the public to think your activities emanate from TikTok, or vice versa, or that there is some sort of partnership, sponsorship, affiliation, relationship, or endorsement between you, your goods/services, and TikTok where actually none exists.
  1. TikTok Logo
If you have not received our permission, you may not use the TikTok logo outside of the "Available on TikTok Shop" logo. If you have received our prior written permission to use the TikTok logo, please refer to the brand guidelines found here. TikTok Shop reserves the right to modify these guidelines and/or the approved logo at any time and may revoke permission or require removal for use of the logo if its use does not comply with these guidelines.

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Available on TikTok Shop Logo Usage

The TikTok Shop Brand and Use Guidelines

The TikTok Shop brand consists of trademarks including word marks, color combinations, logos, icons, and symbols, as well as trade and product names and designs owned or used by TikTok Shop (the TikTok Shop brand).

Permitted use

In most cases, any use of the TikTok Shop brand requires our explicit authorization. However, the "Available on TikTok Shop" mark can be used to identify or refer to our platform or services without our explicit permission. Such use must be truthful and accurate, and in accordance with the terms of these guidelines.

Authorized use

You may not use the TikTok Shop brand or any other trademarks owned or used by TikTok (“TikTok trademarks”) without our written authorization (see, "Restrictions").
  1. TikTok Name and Available on TikTok Shop Logo Style Guidelines
The "Available on TikTok Shop" logo includes the TikTok logo, which is included by TikTok trademarks, is based on a "Note" icon with the TikTok Shop wordmark. The TikTok logo has been carefully constructed to maintain ownable characteristics — making it instantly recognizable at all sizes and in all contexts. If you have received our prior written authorization to use the TikTok logo, you must comply with our logo usage guidelines.
  1. As for the TikTok wordmark, Please note the following:
  • There is no space between "Tik" and "Tok."
  • Both letters "T" are uppercase and all other letters lowercase.
  • Do not modify, abbreviate, or translate the word "TikTok" into a different language or by using a non-Latin alphabet.
  • Moreover, the TikTok Brand should not be used in a manner that is false or misleading, or in a manner likely to confuse consumers, users, or the public about the source or origin of any products or services you may provide. Confusing uses include, among other things, uses that may cause consumers, users, or the public to think your activities emanate from TikTok, or vice versa, or that there is some sort of partnership, sponsorship, affiliation, relationship, or endorsement between you, your goods/services, and TikTok where actually none exists.
  1. TikTok Logo
If you have not received our permission, you may not use the TikTok logo outside of the "Available on TikTok Shop" logo. If you have received our prior written permission to use the TikTok logo, please refer to the brand guidelines found here. TikTok Shop reserves the right to modify these guidelines and/or the approved logo at any time and may revoke permission or require removal for use of the logo if its use does not comply with these guidelines.

TikTok Shop Partner Logo Usage

The TikTok Shop Brand and Use Guidelines

The TikTok Shop brand consists of trademarks including word marks, color combinations, logos, icons, and symbols, as well as trade and product names and designs owned or used by TikTok Shop (the TikTok Shop brand).

Permitted use

In most cases, any use of the TikTok Shop brand requires our explicit authorization. However, the “TikTok Shop Partner” mark can be used to identify or refer to our platform or services without our explicit permission. Such use must be truthful and accurate and must comply with the terms of these guidelines.

Authorized use

You may not use the TikTok Shop brand or any other trademarks owned or used by TikTok (“TikTok trademarks”) without our written authorization (see “Restrictions”).
  1. TikTok Name and Available on TikTok Shop Logo Style Guidelines
The “TikTok Shop Partner” logo includes the TikTok logo, which is one of the TikTok trademarks, and is based on a “Note” icon with the TikTok Shop wordmark. The TikTok logo has been carefully constructed to maintain its distinctive characteristics—making it instantly recognizable at all sizes and in all contexts. If you have received our prior written authorization to use the TikTok logo, you must comply with our logo usage guidelines.
  1. As for the TikTok wordmark, Please note the following:
  • There is no space between “Tik” and “Tok.”
  • Both letters “T” are uppercase, and all other letters are lowercase.
  • Do not modify, abbreviate, or translate the word “TikTok” into a different language or use a non-Latin alphabet.
  • Moreover, the TikTok brand must not be used in a manner that is false or misleading or likely to confuse consumers, users, or the public about the source or origin of any products or services you may provide. Confusing uses include, among other things, uses that may cause consumers, users, or the public to believe that your activities emanate from TikTok, or vice versa, or that a partnership, sponsorship, affiliation, relationship, or endorsement exists between you, your goods or services, and TikTok when none exists.
  1. TikTok Logo
If you have not received our permission, you may not use the TikTok logo outside of the “TikTok Shop Partner” logo. If you have received our prior written permission to use the TikTok logo, please refer to the brand guidelines found here. TikTok Shop reserves the right to modify these guidelines and/or the approved logo at any time and may revoke permission or require the removal of a logo if its use does not comply with these guidelines.

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  1. Available on TikTok Shop Logo Usage
  2. The TikTok Shop Brand and Use Guidelines
  3. The TikTok Shop brand consists of trademarks including word marks, color combinations, logos, icons, and symbols, as well as trade and product names and designs owned or used by TikTok Shop (the TikTok Shop brand).
  4. Permitted use
  5. Authorized use
  6. TikTok Name and Available on TikTok Shop Logo Style Guidelines
  7. As for the TikTok wordmark, Please note the following:
  8. TikTok Logo
  9. TikTok Shop Partner Logo Usage
  10. In most cases, any use of the TikTok Shop brand requires our explicit authorization. However, the “TikTok Shop Partner” mark can be used to identify or refer to our platform or services without our explicit permission. Such use must be truthful and accurate and must comply with the terms of these guidelines.
  11. You may not use the TikTok Shop brand or any other trademarks owned or used by TikTok (“TikTok trademarks”) without our written authorization (see “Restrictions”).
  12. The “TikTok Shop Partner” logo includes the TikTok logo, which is one of the TikTok trademarks, and is based on a “Note” icon with the TikTok Shop wordmark. The TikTok logo has been carefully constructed to maintain its distinctive characteristics—making it instantly recognizable at all sizes and in all contexts. If you have received our prior written authorization to use the TikTok logo, you must comply with our logo usage guidelines.
  13. There is no space between “Tik” and “Tok.”
  14. Both letters “T” are uppercase, and all other letters are lowercase.
  15. Do not modify, abbreviate, or translate the word “TikTok” into a different language or use a non-Latin alphabet.
  16. Moreover, the TikTok brand must not be used in a manner that is false or misleading or likely to confuse consumers, users, or the public about the source or origin of any products or services you may provide. Confusing uses include, among other things, uses that may cause consumers, users, or the public to believe that your activities emanate from TikTok, or vice versa, or that a partnership, sponsorship, affiliation, relationship, or endorsement exists between you, your goods or services, and TikTok when none exists.
  17. If you have not received our permission, you may not use the TikTok logo outside of the “TikTok Shop Partner” logo. If you have received our prior written permission to use the TikTok logo, please refer to the brand guidelines found here. TikTok Shop reserves the right to modify these guidelines and/or the approved logo at any time and may revoke permission or require the removal of a logo if its use does not comply with these guidelines.

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