Policy AdvisorPolicyTikTok Source

Beauty and Personal Care Products Requirements

Captured: TikTok page date: Hash: a93abf22b898

Creator TL;DR

AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.

TikTok Shop says sellers may need category qualification to sell beauty and personal care products, and they must also follow the Restricted Products Guidelines plus Expiration Date Labeling and Shelf Life Requirements. Products must be properly labeled, not expired, and not prohibited for sale.

Key points

  • Qualification may be required through Qualification Center in Seller Center.
  • Requirements vary by seller role.
  • Check expiration date and remaining shelf life before listing and shipping.
  • Do not sell products after expiration or best-before date.
  • Do not sell products more than 3 years old.
  • If remaining shelf life is under 365 days, disclose it before purchase and in the listing.
  • Some beauty items are treated as OTC drugs and may have extra restrictions.
  • Prohibited items include unverified medical-claim products, improperly labeled cosmetic/drug products, and certain skin-lightening products.
  • Cross-border products for children under 3 are prohibited.
  • Violations may lead to listing removal, qualification rejection, or account health points deducted.

Say / show

  • Verify your product category against TikTok Shop’s beauty and personal care requirements.
  • Use Qualification Center in Seller Center if qualification is required.
  • Check and disclose shelf life information before listing and shipping.
  • Confirm products are packaged, labeled, and intended for retail sale in the U.S.
  • Review the Restricted Products Guidelines and Expiration Date Labeling and Shelf Life Requirements before acting.

Do not say / show

  • TikTok always requires every seller to submit the same documents.
  • Products with less than 365 days remaining shelf life are always banned.
  • All beauty products are treated the same as cosmetics only.
  • Any brightening or dark-spot product is prohibited.
  • Imported cosmetics are always allowed if they are genuine.

Violation risks

  • Category qualification rejection
  • Product listing removal
  • Account health points deducted

Who it affects

  • Beauty and personal care sellers
  • Sellers whose products have expiration, best-before, manufacturing date, or shelf-life information
  • Sellers of cosmetics, OTC-like beauty products, baby products, and cross-border products

Source notes

  • This summary is based only on the provided TikTok source text; verify the current TikTok source before taking action.
  • The source notes that requirements vary by seller role and that the Qualification Center may be used for document submission.
  • Some examples in the source may be classified as OTC drugs and may have additional rules under other TikTok policies.

Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1

Readable Policy Copy

Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: raw-html.

Key Points:
This document outlines the requirements for selling Beauty and Personal Care Products on TikTok Shop. These requirements are in place to ensure product safety for customers and help sellers comply with regulations. Beauty and personal care products are also subject to our TikTok Shop Restricted Products Guidelines and our Expiration Date Labeling and Shelf Life Requirements. Sellers must comply with both this document, the TikTok Shop Restricted Products Guidelines, and the Expiration Date Labeling and Shelf Life Requirements when listing beauty and personal care products.

Beauty and Personal Care Products

Beauty and personal care products are designed for cleansing, beautifying, and supporting the hygiene and well-being of skin and hair. These include items formulated for babies, children, and adults, such as:
  • Baby wipes
  • Baby powder
  • Diaper creams
  • Children’s toothpaste
  • Body wash and shampoos
  • Lotions and creams
  • Nail polish
  • Mascaras
  • Lipsticks
  • Foundations
  • Hair dyes
  • Perfumes
    • Perfume decants—repackaged portions of branded fragrances
Some beauty and personal care products are also classified as over-the-counter (OTC) drugs. These products are formulated not only to enhance appearance but also to support or protect skin health. Examples include:
  • Body sunscreen
  • Facial sunscreen
  • Deodorants
  • Intimate deodorant
  • Vaginal Cream (only external vaginal creams that are considered cosmetics under the FDA are allowed)
  • Acne treatment gel

Requirements To Sell Beauty and Personal Care Products

You may be required to pass a category qualification process to sell Beauty and Personal Care Products on our platform. This process involves submitting documentation that shows you are qualified to sell in this category.
Detailed requirements are outlined in collapsible sections below. Please expand each section to view the necessary information.

Manufacturers, Importers, And Repackers

If you are applying to sell Beauty and Personal Care Products you manufactured, imported, or repacked, you may be required to submit the following documents:

Proof of FDA Registration

Manufacturers, importers, or repackers may be required to provide proof of FDA registration, which must include the following:
  • Name of establishment. The name must match with the manufacturer, importer, or repacker as indicated on the product label
  • Physical address of establishment
  • Operation type of the registered establishment
  • Registration number
  • The FDA registration must be active at the time of submission
Acceptable forms of proof include:
  • FDA registration verification letter issued by a third-party
    • If the FDA registration verification letter is issued by a third party, the third party name and contact information must be clearly identified on the verification letter.
  • Screenshot of FDA registration portal
    • If a screenshot of FDA registration is submitted, the image must be able to indicate that the screenshot is from the FDA website.
  • If the seller qualifies for a MoCRA registration exemption (e.g., small businesses), they must provide self-attested documentation confirming their exemption status.
    • This document should clearly state that the seller meets the criteria for exemption and is self-attesting to that eligibility.
    • For more information, refer to the MoCRA Exemption Guidance.

Cosmetic Product Label

Manufacturers, importers or repackers may be required to submit a cosmetic product label, which must include the following:
  • Principal display panel
    • Product name
    • Net contents
  • Information panel
    • Ingredient list
    • Manufacturer, importer, or distributor's name and address
    • Warning statements

Drug Facts Label

Manufacturers, importers, or repackers may be required to submit a drug facts label if the product offers health-related or medical benefits (OTC drug). The drug facts label must include:
  • Product name
  • Net contents
  • Drug facts panel
  • Active ingredients
  • Inactive ingredients
  • Direction or use instruction
  • Warning statements
  • Expiration date
    • The expiration date must be presented with month, date, and year OR month and year. The month can be represented as numbers, a full word, or an abbreviation.
  • Other information
Products with an expiration date must also meet the Expiration Date Labeling and Shelf Life Requirements.

Resellers

If you are applying to sell Beauty and Personal Care Products as a reseller, you may be required to submit the following documents:

Purchase Invoice

Resellers may be required to submit a purchase invoice, which must include the following:
  • Supplier's company name and address.
  • Invoice must be issued within 365 days.
  • The product shown on the invoice must match the product category that will be listed on the TikTok Shop.
  • The invoice must be in English.

Cosmetic Product Label

Resellers may be required to submit a cosmetic product label, which must include the following:
  • Principal display panel
    • Product name
    • Net contents
  • Information panel
    • Ingredient list
    • Manufacturer, importer, or distributor's name and address
    • Warning statements

Drug Facts Label

Resellers may be required to submit a drug facts label if the product offers health-related or medical benefits (OTC drug). The drug facts label must include:
  • Product name
  • Net contents
  • Drug facts panel
  • Active ingredients
  • Inactive ingredients
  • Direction or use instruction
  • Warning statements
  • Expiration date
    • The expiration date must be presented with month, date, and year OR month and year. The month can be represented as numbers, a full word, or an abbreviation.
  • Other information
Products with an expiration date must also meet the Expiration Date Labeling and Shelf Life Requirements.

Expiration Date and Shelf Life Requirements

Sellers must ensure that Beauty and Personal Care products meet all of the following requirements:
  • Products must not be sold or shipped after the expiration date or “best before” date.
  • Products more than 3 years old must not be sold, regardless of the expiration date or “best before” date.
  • Sellers must check the expiration date and remaining shelf life before offering the product for sale and before shipping it to the customer.
  • Products must have a sufficient and reasonable remaining shelf life when received by the customer. Products should have at least 365 days of remaining shelf life upon delivery.
  • If a product has less than 365 days of remaining shelf life, sellers must clearly disclose this before purchase and in the product listing.
For more information, refer to our Expiration Date Labeling and Shelf Life Requirements.

Prohibited Products

The following beauty and personal care products are prohibited for sale on TikTok Shop:
  • Beauty and personal care products that claim to have medical applications but are not verified by the United States Food and Drug Administration (FDA).
  • Beauty and personal care products that are not labeled correctly as both a cosmetic and a drug.
  • Products which aim to bleach, whiten, lighten or reduce overall melanin in the skin are strictly prohibited. However, products designed to enhance the complexion's brightness, even skin tone or reduce dark spots are permissible
  • Beauty and personal care products that are not packaged, labeled, or intended for retail sale in the U.S. (for example, cosmetic testers, repackaged cosmetics, imported cosmetics that do not comply with U.S. laws and regulations).
  • Cosmetics, beauty, and personal care products that are intended for use by medical professionals or under medical supervision.
  • Baby products that have not been approved by the FDA.
  • All cross-border products intended for the use of children under the age of 3 years old.
  • Cosmetics that are named in the FDA recall or safety alert
  • Cosmetics containing FDA-prohibited or restricted ingredients

Additional Compliance Requirements

Cosmetic products may be sold on TikTok Shop if they comply with applicable laws and regulations. This includes, but is not limited to:
  • FDA regulations related to cosmetic safety
  • Federal Trade Commission (FTC) Fair Packaging and Labeling Act
  • Applicable state regulations
Sellers are also responsible for compliance with the Modernization of Cosmetics Regulation Act of 2022 (MoCRA). MoCRA significantly updates the FDA’s regulatory framework for cosmetic products. It introduces new requirements for US cosmetics' manufacturers, packers, and distributors. Sellers are responsible for ensuring compliance with requirements and regulations when they become effective. Key requirements include, but are not limited to:
  1. Adverse Event Reporting
Manufacturers, packers, or distributors whose name appears on a cosmetic product label (the "Responsible Person," as defined under MoCRA) must report any serious adverse events associated with product use to the FDA and maintain records.
  1. Good Manufacturing Practice (GMP) Manufacturing
Facilities that manufacture or process cosmetic products distributed in the US must be GMP-compliant by the end of 2025.
For more information, see Modernization of Cosmetics Regulation Act of 2022 (MoCRA).
  1. Facility Registration and Product Listings
The Responsible Person must comply with applicable FDA requirements related to facility registration and product listing. This includes:
  • Registering facilities
  • Listing marketed products
  • Updating submissions as required
For more information, see FDA's Registration & Listing of Cosmetic Product Facilities and Products.
  1. Safety Substantiation
The Responsible Person must:
  • Maintain records demonstrating that each cosmetic product is safe for its intended use
  • Provide safety evidence. This may include tests, studies, research, analyses, or other information reviewed by qualified experts
For more information, see FDA's Product Testing of Cosmetics.

Enforcement Actions and Appeals

We regularly review your shop’s compliance with this document, our TikTok Shop Restricted Products Guidelines, and our Expiration Date Labeling and Shelf Life Requirements. If any violations are identified, TikTok Shop may take enforcement action at our sole discretion. For example, selling a product with an expired date may result in the removal of the product listing and account health points being deducted. This may include, but is not limited to:
  • Rejecting your category qualification application
  • Deducting points from your account health
  • Removing product listings
For more information on enforcement actions, see our Seller Enforcement Policy. If you would like to appeal an enforcement action, visit the Appeals section.

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