AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.
TikTok Shop says beauty and personal care products can require category qualification and must follow expiration/shelf-life and restricted-products rules. Sellers must verify labels, shelf life, and FDA-related status before listing and shipping. Some products are prohibited outright, and violations can lead to rejected qualification, listing removal, or account health points.
Key points
Qualification may require documents in the Qualification Center.
Rules apply to all sellers listing beauty and personal care products.
Products with expiration, best before, manufacturing date, or shelf-life info must meet expiration date and shelf-life requirements.
Do not sell or ship after expiration or best before date.
Do not sell products more than 3 years old.
Check remaining shelf life before sale and before shipping.
If remaining shelf life is under 365 days, disclose it clearly before purchase and in the listing.
Products must be suitable for retail sale in the U.S. and comply with U.S. laws and regulations.
Some products are prohibited, including unverified medical-claim products, misbranded cosmetic/drug products, and certain FDA-restricted items.
TikTok Shop may reject qualification, deduct account health points, or remove listings for violations.
Say / show
You may need to submit documents through the Qualification Center.
Check expiration dates and remaining shelf life before listing and before shipping.
Disclose products with less than 365 days of remaining shelf life before purchase.
Verify the product is allowed for U.S. retail sale and complies with FDA-related rules.
Review TikTok’s related Restricted Products and Shelf Life policies before listing.
Appeals are available in the Appeals section if enforcement occurs.
Do not say / show
You can sell expired or over-3-year-old beauty products.
You can omit short shelf-life information from the listing.
You can list products with medical claims that are not FDA-verified.
You can list cosmetic testers, repackaged cosmetics, or noncompliant imported cosmetics for U.S. retail sale.
You can sell products meant for medical-professional use or under medical supervision.
You can sell products that bleach, whiten, lighten, or reduce overall melanin in the skin.
Violation risks
Category qualification rejection
Account health point deductions
Product listing removal
Other enforcement actions at TikTok Shop’s discretion
Who it affects
Sellers of beauty and personal care products
Cross-border sellers
Sellers of products for babies, children, and adults
Sellers of OTC-like beauty and personal care products
Source notes
This summary is based only on the provided TikTok source text; verify the current TikTok page before acting.
The source mentions related policies: Restricted Products Policy, Expiration Date Labeling and Shelf Life Requirements, Seller Enforcement Policy, and Appeals.
Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1
Readable Policy Copy
Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.
Key Points:
To sell Beauty and Personal Care Products, you may need to submit documentation through the Qualification Center (a tool in Seller Center). Requirements vary depending on your role as a seller.
Beauty and Personal Care Products may have an expiration date, "best before" date, manufacturing date, or shelf life information. These products must meet the Expiration Date Labeling and Shelf Life Requirements.
This document outlines the requirements for selling Beauty and Personal Care Products on TikTok Shop. These rules apply to all sellers. The purpose is to ensure product safety for customers and help sellers comply with regulations. Beauty and personal care products are also subject to our Restricted Products Policy and ourExpiration Date Labeling and Shelf Life Requirements. Sellers must comply with all of these policies when listing beauty and personal care products.
Beauty and Personal Care Products
Beauty and personal care products are designed for cleansing, beautifying, and supporting the hygiene and well-being of skin and hair. These include items formulated for babies, children, and adults, such as:
Baby wipes
Baby powder
Diaper creams
Children’s toothpaste
Body wash and shampoos
Lotions and creams
Nail polish
Mascaras
Lipsticks
Foundations
Hair dyes
Perfumes
Perfume decants—repackaged portions of branded fragrances
Some beauty and personal care products are also classified as over-the-counter (OTC) drugs. These products are formulated not only to enhance appearance but also to support or protect skin health. Examples include:
Body sunscreen
Facial sunscreen
Deodorants
Intimate deodorant
Vaginal Cream (only external vaginal creams that are considered cosmetics under the Food and Drug Administration (FDA) are allowed)
Acne treatment gel
Category Qualification Process
You may be required to pass a category qualification process to sell Beauty and Personal Care Products on our platform. This process involves submitting documentation that shows you are qualified to sell in this category.
Manufacturers, Importers, And Repackers
If you are applying to sell Beauty and Personal Care Products you manufactured, imported, or repacked, you may be required to submit the following documents:
Proof of FDA Registration
Manufacturers, importers, or repackers may be required to provide proof of FDA registration, which must include the following:
Name of establishment. The name must match with the manufacturer, importer, or repacker as indicated on the product label
Physical address of establishment
Operation type of the registered establishment
Registration number
The FDA registration must be active at the time of submission
Acceptable forms of proof include:
FDA registration verification letter issued by a third-party
If the FDA registration verification letter is issued by a third party, that party's name and contact information must be clearly identified on the letter.
Screenshot of FDA registration portal
If a screenshot of FDA registration is submitted, the image must be able to indicate that the screenshot is from the FDA website.
If the seller qualifies for a registration exemption under the Modernization of Cosmetics Regulation Act of 2022 (MoCRA) (e.g., small businesses), they must provide self-attested documentation confirming their exemption status.
This document should clearly state that the seller meets the criteria for exemption and is self-attesting to that eligibility.
Manufacturers, importers or repackers may be required to submit a cosmetic product label, which must include the following:
Principal display panel (the part of the label most likely to be seen by consumers at retail)
Product name
Net contents
Information panel (any part of the label other than the principal display panel)
Ingredient list
Manufacturer, importer, or distributor's name and address
Warning statements
Drug Facts Label
Manufacturers, importers, or repackers may be required to submit a drug facts label if the product offers health-related or medical benefits (OTC drug). The drug facts label must include:
Product name
Net contents
Drug facts panel
Active ingredients
Inactive ingredients
Directions or use instructions
Warning statements
Expiration date
The expiration date must be presented with month, date, and year OR month and year. The month can be represented as numbers, a full word, or an abbreviation.
If you are applying to sell Beauty and Personal Care Products as a reseller, you may be required to submit the following documents:
Purchase Invoice
Resellers may be required to submit a purchase invoice, which must include the following:
Supplier's company name and address.
Invoice must be issued within 365 days.
The product shown on the invoice must match the product category that will be listed on the TikTok Shop.
The invoice must be in English.
Cosmetic Product Label
Resellers may be required to submit a cosmetic product label, which must include the following:
Principal display panel (the part of the label most likely to be seen by consumers at retail)
Product name
Net contents
Information panel (any part of the label other than the principal display panel)
Ingredient list
Manufacturer, importer, or distributor's name and address
Warning statements
Drug Facts Label
Resellers may be required to submit a drug facts label if the product offers health-related or medical benefits (OTC drug). The drug facts label must include:
Product name
Net contents
Drug facts panel
Active ingredients
Inactive ingredients
Directions or use instructions
Warning statements
Expiration date
The expiration date must be presented with month, date, and year OR month and year. The month can be represented as numbers, a full word, or an abbreviation.
Sellers must ensure that Beauty and Personal Care products meet all of the following requirements:
Products must not be sold or shipped after the expiration date or “best before” date.
Products more than 3 years old must not be sold, regardless of the expiration date or “best before” date.
Sellers must check the expiration date and remaining shelf life before offering the product for sale and before shipping it to the customer.
Products must have a sufficient and reasonable remaining shelf life when received by the customer. Products should have at least 365 days of remaining shelf life upon delivery.
If a product has less than 365 days of remaining shelf life, sellers must clearly disclose this before purchase and in the product listing.
The following beauty and personal care products are prohibited for sale on TikTok Shop. Listing these items will result in enforcement actions.
Beauty and personal care products that claim to have medical applications but are not verified by the FDA
Beauty and personal care products that are not labeled correctly as both a cosmetic and a drug
Products that aim to bleach, whiten, lighten, or reduce overall melanin in the skin are strictly prohibited. However, products designed to enhance the complexion's brightness, even skin tone, or reduce dark spots are permissible.
Beauty and personal care products that are not packaged, labeled, or intended for retail sale in the U.S. (for example, cosmetic testers, repackaged cosmetics, imported cosmetics that do not comply with U.S. laws and regulations)
Cosmetics, beauty, and personal care products that are intended for use by medical professionals or under medical supervision
Baby products that have not been approved by the FDA
All cross-border products intended for the use of children under the age of 3 years old
Cosmetic products may be sold on TikTok Shop if they comply with applicable laws and regulations. This includes, but is not limited to:
FDA regulations related to cosmetic safety
Federal Trade Commission (FTC) Fair Packaging and Labeling Act
Applicable state regulations
Sellers are also responsible for compliance with the MoCRA. MoCRA significantly updates the FDA’s regulatory framework for cosmetic products. It introduces new requirements for US cosmetics manufacturers, packers, and distributors. Sellers are responsible for ensuring compliance with requirements and regulations when they become effective. Key requirements include, but are not limited to:
Adverse Event Reporting
Manufacturers, packers, or distributors whose name appears on a cosmetic product label are considered the "Responsible Person," as defined under MoCRA. This person must report any serious adverse events associated with product use to the FDA and maintain records.
We regularly review your shop’s compliance with this document, our TikTok Shop Restricted Products Guidelines, and our Expiration Date Labeling and Shelf Life Requirements. If any violations are identified, TikTok Shop may take enforcement action at our sole discretion. For example, selling an expired product may result in the removal of the product listing and account health points being deducted. This may include, but is not limited to:
Rejecting your category qualification application
Deducting points from your account health
Removing product listings
For more information on enforcement actions, see our Seller Enforcement Policy. If you would like to appeal an enforcement action, visit the Appeals section.