Key Points:

• Selling virtual goods is limited to invite-only sellers. Sellers must receive approval before listing or offering any virtual goods on TikTok Shop.
• Virtual goods are non-physical products delivered electronically. They must be accurately described and fulfilled through secure digital delivery methods.

This document outlines the requirements for selling Virtual Goods on TikTok Shop. These requirements help ensure a safe and trustworthy experience for customers and help sellers comply with platform standards. Virtual goods are also subject to our Restricted Products Policy. Sellers must comply with both this document and the Restricted Products Policy when listing virtual goods.
Sellers are responsible for complying with all applicable federal, state, and local laws and regulations, including consumer protection laws and digital goods licensing requirements.
Eligibility to sell virtual goods is limited to invite-only sellers.

Virtual Goods

Virtual goods are non-physical products delivered electronically. These products are accessed, activated, or consumed digitally and do not involve the shipment of a tangible item.
Virtual goods must be accurately described and delivered through secure digital fulfillment methods.

Permitted Virtual Goods

The following virtual goods are permitted on TikTok Shop for invite-only sellers. Each product type is subject to the specific requirements outlined below, in addition to the general requirements for virtual goods. This list is non-exhaustive.

Software and Applications

Downloadable or activatable software programs, including licensed applications and productivity tools.

• Products must be delivered via digital license key, activation code, or secure download.

Digital Games

Full digital versions of standalone video games purchased once and owned by the buyer.

• Products must be delivered as a redemption code.

In-Game Content

Add-ons or enhancements that require a base game to function, including expansion packs, downloadable content (DLC), in-game items, or digital units.

• Products must be delivered via redemption code or account-based transfer and must not function independently from the base game.

Game Subscriptions & Memberships

Prepaid digital entitlements that grant access to a platform’s games or perks for a defined period.

• Subscriptions must be prepaid. Recurring auto-billing subscriptions are not permitted. Products must be delivered digitally.

Other Digital Subscriptions & Memberships

• Prepaid access to cloud-based tools or digital services for a defined period.
• Subscriptions must be prepaid. Recurring auto-billing subscriptions are not permitted. Products must be delivered digitally.

Online Courses

Digital educational products that provide structured learning content delivered over the internet, including pre-recorded videos, live lessons, and course materials.

• Products must be delivered digitally. No physical shipment is required.

Additional Requirements

• Screenshots, promotional images, and promotional content must accurately reflect the delivered course, including the content, format, access duration, course materials, or other applicable product details.
• Outcome claims must be realistic, substantiated, and not misleading. Unverifiable guarantees, such as job placement or income growth, are not permitted.
• Stored-value components, including course credits and gift certificates, are not permitted.
• When using course clips to promote a listing, the creator must remain clearly visible on screen.

Virtual Gift Cards

Digital stored-value cards for approved platforms or services, includincg gaming platforms, retail or marketplace services, app stores, entertainment services, or lifestyle services.

• Gift cards must be delivered electronically.

Virtual Tickets

Digital passes granting access to online or hybrid events.

• Product listings must clearly state event details, timing, and access methods.

Concert Tickets

Digital codes that grant the holder the right to redeem an actual ticket on the seller's website to attend a performance at a specified date, time, and venue.

• Products must be delivered via digital code redemption.
• Product listings must clearly state the event details, venue, and redemption instructions.

Additional Requirements

• Listings must display the all-in total price on the product detail page (PDP), including the face value and all mandatory Ticketmaster service and processing fees.
• Listings must include a clear, plain-text disclosure stating that the displayed total includes Ticketmaster service and processing fees, and that an itemized breakdown of those fees will be available on Ticketmaster at redemption.
• Listings must disclose that tickets are general admission with no assigned seating.
• Listings must display any material venue conditions provided by Ticketmaster, including entry timing, age restrictions, and re-entry policies.
• Sellers must comply with anti-bot purchase limits, including any limits per account, payment instrument, or device.
• Promotional content must accurately represent key event details, including the lineup, venue, seating, and pricing. Misleading or unsubstantiated claims are not permitted.
• When using concert clips to promote a product listing, the creator must remain clearly visible on screen.
• Promotions must be tied to verified face-value ticket listings and must not imply or encourage ticket resale for profit.
• Resale and loadable tickets are not permitted.

Prohibited Virtual Goods

Certain virtual goods are prohibited, including but not limited to:

• Unlicensed gambling games, including sweepstake casinos and rewarded gaming products
• In-game currency bundles related to unlicensed gambling games
• Stored-value components, including course credits, loadable tickets, and gift certificates
• Auto-renewal subscriptions
• Resale tickets

Requirements for Virtual Goods

All sellers offering virtual goods must comply with the following:

Price Limit

• The total product listing price for virtual goods must not exceed $500.

Transaction Limits

• Sales of $10,000 or more in virtual goods to a single customer within a 24-hour period are not permitted.

Digital Delivery

• Virtual goods must be delivered electronically.
• Sellers must clearly explain in the product listing how customers will receive and redeem the product.
• Virtual goods, such as in-game items, game currency, subscriptions, or other digital content.
  • Redemption for these items must occur via a web browser or gaming console through a web-based interface.
• Digital redemption codes or e-gift cards for physical goods and services, such as ride share, food delivery, or retail gift cards.
  • Redemption for these items may occur via the seller’s mobile application or web browser.
• Online courses and concert tickets must be redeemed via the seller's website or web browser. Sellers must ensure that redemption instructions in the product listing direct customers to the appropriate redemption page.
• Sellers must ensure that redemption instructions in the product listing direct users to the appropriate redemption page. This may vary based on the type of digital good.
• Redemption must occur outside of TikTok Shop.
• Sellers and creators must not redirect customers to third-party platforms to purchase or pay for products outside of TikTok Shop. Redemption through the seller's website, where applicable, is permitted.

Accurate Representation

• Product listings must accurately describe the digital product.
• Sellers must not misrepresent digital entitlements as physical goods.

In-Game Digital Credits

In-game digital credits (including tokens or digital units) are prepaid digital items that can only be used within a specific game or platform.
In-game digital credits:

• Must be non-refundable
• Must be non-transferable
• Must not be exchanged, resold, cashed out, or stored via TikTok Shop
• Must not be redeemable for cash value
• Must not be described as "currency"

Acceptable terminology includes:

• In-game tokens
• In-game digital units
• Digital credits

Virtual Gift Cards

• Gift cards must be non-refundable.
• Gift cards must not be converted into cash or other value by the platform.
• Gift cards must not have expiration dates.

Fulfilling Virtual Goods

Sellers must deliver virtual goods within 2 business days of the order status changing to Awaiting Shipment. If the order status is not updated to Delivered within 2 business days, TikTok Shop may automatically cancel the order. This action will not be taken if the customer specifies otherwise. Auto-canceled orders are counted toward the Seller-Fault Cancellation Rate (SFCR).

Returning and Refunding Virtual Goods

Subject to the Order Cancellation, Return, and Refund Policy and as required by applicable law, virtual goods are non-returnable and non-refundable.

• Refunds will be supported for concert tickets when the event is rescheduled, postponed, moved, or canceled.

In the scenario that a customer contacts Customer Service to request a refund, sellers must review and respond within the applicable Service Level Agreement (SLA):

• 2 business days for products priced at $100 or less
• 4 business days for products priced at more than $100

Enforcement Actions and Appeals

We regularly review shops for compliance with this document and our Restricted Products Policy. If any violations are identified, TikTok Shop may take enforcement action at our sole discretion. This may include, but is not limited to:

• Rejecting your category qualification application
• Deducting points the seller’s Account Health Rating
• Removing product listings
• Revoking access to offer products for sale
• Issuing refunds to customers

For more information on enforcement actions, refer to our Seller Enforcement Policy. To appeal an enforcement action, visit the Appeals section for guidance.